Customer Marketing Manager
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Job Description
Customer Marketing Manager leading lifecycle programs, customer advocacy, and expansion for PDQ’s device-management software. Managing a team and driving retention, engagement, and revenue growth.
Responsibilities:
- Develop, implement, and oversee customer marketing programs and initiatives targeting PDQ’s customer base
- Build and oversee customer marketing strategy across the customer lifecycle to drive loyalty, retention, expansion, and advocacy
- Partner with email, content, product marketing, and marketing operations teams on integrated marketing efforts
- Manage, guide, mentor, and support a team of Customer Marketing professionals
- Oversee engagement, cross-sell, and upsell goals across owned and self-serve accounts
- Create and deploy surveys and feedback programs such as NPS
- Collaborate with product and customer success teams on onboarding, product adoption, engagement, expansion, and renewals
- Own marketing-driven cross-sell and increase product SKU adoption
- Develop and manage customer success stories and testimonials and identify customer advocates
- Plan and execute customer-facing events and community programs, including webinars and user conferences
- Own lifecycle marketing campaigns including onboarding nurture, renewal reminders, win-back, and at-risk account outreach
- Own and report on Customer Marketing metrics including NRR, logo retention, NPS/CSAT, expansion pipeline, and advocacy participation
- Define and maintain customer segmentation and lifecycle stage frameworks
- Analyze program performance, set benchmarks, optimize tests, and present results to leadership
- Analyze product usage and customer data to identify pain points and implement improvements
Requirements:
- 7+ years of marketing experience, ideally in a high-growth B2B SaaS environment
- Bachelor's degree (or equivalent) in marketing, Business, or related field
- Proven experience in creating and managing customer marketing programs from customer onboarding to renewal
- Previous leadership or management experience, with a strong ability to inspire and mentor a team
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Outstanding communication skills (verbal and written)
- Demonstrated ability to lead and collaborate across teams, driving results in a fast-paced environment
- Candidates must reside in one of PDQ’s open states: Arkansas, Arizona, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, Oklahoma, Oregon, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin
- Most full-time roles do not qualify for employment visa sponsorship
Benefits:
- 4-Day Work Week
- Equity Participation
- Managers who champion professional development
- 100% Premium Coverage for medical, dental and vision for you and your dependents
- 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
- Company Match of the first 6% of your employee deferrals
- Flexible Paid Time Off Policy
- Health Savings Account (HSA) and wellness incentives
- Quarterly Company Values Award (team member nominated)
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