Customer Marketing Manager
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Job Description
Customer Marketing Manager driving incremental revenue from existing customers through targeted lifecycle campaigns. DoiT provides cloud intelligence and multicloud technology services.
Responsibilities:
- Drive incremental revenue from DoiT's existing customer base by marketing new product releases and services to customers most likely to adopt them
- Report to the VP, Global Marketing
- Partner with Customer Success Managers, Account Managers, Product Marketing, Product, and Data/Analytics teams
- Identify usage signals, adoption patterns, and account characteristics indicating readiness for new products or services
- Translate customer insights into segmented and prioritized target lists
- Build launch and evergreen customer marketing campaigns
- Create toolkits, email sequences, and talk tracks for CSM and AM activation
- Maintain always-on campaigns mapped to onboarding milestones, usage thresholds, and renewal windows
- Execute lifecycle, adoption, and revenue-focused email campaigns
- Develop targeted customer portal messaging, banners, and content
- Lead announcements and engagement in Slack and community channels
- Use other non-paid channels such as in-app messaging, customer newsletters, and webinars
- Support CSMs and AMs with marketing materials, campaigns, and resources
- Gather field feedback and share campaign performance data
- Measure incremental revenue, engagement, conversion, product adoption, and campaign reuse
- Refine targeting and channel mix based on performance data
Requirements:
- 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email
- Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging
- Experience in the B2B technology space
- Ability to use customer data and insight to help target and prioritize campaigns
- Comfortable working hands-on to build and execute campaigns
Benefits:
- Unlimited Vacation
- Flexible Working Options
- Health Insurance
- Parental Leave
- Employee Stock Option Plan
- Home Office Allowance
- Professional Development Stipend
- Peer Recognition Program
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