Customer Marketing Manager
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Job Description
Customer Marketing Manager at Gaggle managing customer programs to drive retention and expansion revenue. Developing campaigns, content, and community strategies while collaborating with cross-functional teams.
Responsibilities:
- Develop and execute renewal campaigns by product, segment, and contract cycle
- Build upsell and cross-sell plays across Gaggle's full product suite
- Create targeted messaging for key expansion moments
- Own the case study and testimonial program: sourcing, interviewing, writing
- Build a pipeline of reference able customers and willing speakers for conferences and sales cycles
- Develop customer-facing proof points grounded in outcomes, data, and third-party validation studies
- Manage the NPS program: survey cadence, results analysis, and closed-loop follow-up
- Surface customer insights that inform messaging, product priorities, and sales conversations
- Partner with Customer Success to act on detractor feedback and amplify promoters voices
- Create and maintain content that helps new districts get value faster
- Develop resources that support adoption milestones across the customer lifecycle
- Partner with Customer Success and Product on customer-facing communications for new features and releases
- Lead customer programming at Gaggle's annual Leadership Summit and regional events
- Build a customer community strategy, including webinars, roundtables, and peer networking opportunities
- Partner with teams on customer experience at national conferences
Requirements:
- 3+ years of experience in customer marketing, lifecycle marketing, or a closely related field; B2B SaaS experience strongly preferred
- Proven ability to build and run programs that drive measurable retention and expansion revenue
- Strong writer who can translate customer outcomes into compelling stories without losing the nuance of the original experience
- Comfortable working with data: NPS scores, renewal rates, expansion pipeline, content performance
- Highly collaborative: this role works daily with Customer Success, Sales, Product, and the broader marketing team
- Self-directed: you don't wait for a playbook, you write it
- Experience in K-12 educational technology
Benefits:
- We’re a remote-first company; our team works together across all 50 US states
- PPO and HDHP health insurance plans through BCBS of Illinois; coverage includes treatment for fertility (including IVF) as well as offering virtual visits and mental health resources
- Dental insurance (including orthodontia) through Guardian
- Vision insurance through BCBS/EyeMed
- HSA, FSA, LPFSA, and DCFSA available, with a $500 annual company contribution
- 401(k) plan with immediate vesting and a 4% company contribution with each paycheck
- Employee Assistance Program through Paychex and Guardian (includes financial and legal assistance)
- Flexible PTO
- Generous, 100% to 70% paid leave plans, up to 90 days
- Pet Insurance
- Discount Program
- Fun perks such as team recognition programs, holiday gifts and bonuses, company retreats, raffles, and fantasy football leagues
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