Customer Marketing Manager
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Job Description
Customer Marketing Manager at Filevine transforming legal professionals into advocates. Architecting customer reference programs and lifecycle motions to drive revenue growth.
Responsibilities:
- Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.
- Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform.
- Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.
- Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).
- User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.
Requirements:
- 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).
- Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.
- Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.
- Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.
- Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events.
- Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits:
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag
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