Demand Generation Manager
Employment Information
Job Description
Lead Drift and 6sense-driven ABM to increase pipeline and meetings. Optimize nurture campaigns and enable sales for Trellix cybersecurity customer retention.
Responsibilities:
- Develop and implement product-based Drift playbooks to optimize website engagement, improve lead qualification, and drive scheduled meetings with target ABM accounts.
- Refine playbooks to increase meetings booked and pipeline generated from Drift.
- Develop, execute, and optimize automated nurture email campaigns segmented based on product interest and intent aligned to the ABM motion.
- Own the usage, guidances, training, and best practices for 6Sense, and provide recommendations and insights to optimize demand generation activities for ABM programs.
- Leverage 3rd party 6Sense and 1st party data to inform account intent emails and provide analysis and recommendations to account teams on a monthly basis for white glove accounts.
- Plan, execute, and optimize demand generation programs across diverse channels, collaborating with marketing, sales, and product teams.
- Analyze campaign performance data to identify trends, implement data-driven optimizations, and maximize program ROI.
- Partner with account managers, customer success managers, and regional field marketing for consistent campaign briefings and sales enablement.
- Deliver bi-weekly campaign updates via the Sales What’s Happening newsletter and CS template, including proper tracking links to ensure program tracking.
Requirements:
- Proven experience in developing, executing, and optimizing demand generation and account-based marketing (ABM) programs.
- Demonstrated proficiency with marketing tools and platforms, including Salesforce, Drift, and 6Sense.
- Strong analytical skills with experience in analyzing campaign performance, lead conversion, and identifying data-driven optimizations.
- Experience in collaborating with sales teams to provide sales enablement content and ensure alignment on campaign strategies.
- Excellent communication and interpersonal skills to work effectively with cross-functional teams.
- Internal subject matter expert (SME) for Drift and 6Sense, including usage, guidance, training, and best practices.
- Ability to develop and optimize targeted nurture campaigns and marketing programs.
- Experience in the cybersecurity industry is a plus.
- This is an individual contributor role.
Benefits:
- We offer a variety of social programs
- flexible work hours
- family-friendly benefits
- Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
- Compensation may also include long-term incentives, subject to various metrics and company policy.
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