Developer Marketing Manager

Posted 1hrs ago

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Job Description

Developer Marketing Manager engaging developer communities and enhancing Shippo’s API presence. Creating content and executing events to foster developer relationships and visibility across channels.

Responsibilities:

Own Shippo’s presence and voice across key developer communities including Reddit (r/webdev, r/ecommerce, r/opensource), GitHub, Stack Overflow, Hacker News, and Dev.to — engaging authentically rather than purely promotionally.
Build and nurture relationships with developers, indie hackers, and technical founders who are building on or evaluating Shippo’s API.
Identify, cultivate, and activate developer champions and power users who can become organic advocates for Shippo within their communities.
Monitor developer forums, communities, and social channels for conversations about Shippo, shipping APIs, and e-commerce integrations — engaging helpfully and surfacing product feedback internally.
Partner with Product and Engineering to ensure Shippo’s developer documentation, API references, quickstart guides, and code samples are a genuine growth driver — not just a support tool.
Own developer-facing content strategy: tutorials, integration guides, use-case walkthroughs, and "how to ship with Shippo API" content that shortens time-to-first-call.
Align marketing programs with in-product moments, lifecycle stages, and usage signals across the self-serve motion to improve activation, onboarding completion, and feature adoption.
Identify documentation gaps and content opportunities by tracking where developers get stuck, what questions come up repeatedly in support channels, and what competitors do better.
Develop and execute a content plan targeting developers across owned and earned channels: technical blog posts, code-first tutorials, demo repositories, video walkthroughs, and developer newsletters.
Establish Shippo as a credible voice in the shipping and logistics API space through thought leadership that solves real developer problems — carrier rate shopping, label generation, multi-carrier integrations, and beyond.
Identify the right developer conferences, podcasts, newsletters, and publications where Shippo should have a presence, and build a scalable strategy for showing up in those places.
Track where developers discover new tools and APIs (ProductHunt, HackerNews, newsletters like TLDR, podcasts, YouTube) and build programs to seed Shippo’s visibility in those channels.
Design, manage, and execute hackathons — both standalone Shippo-hosted events and participation in major developer hackathons like DeveloperWeek — from challenge design through prize fulfillment.
Identify and manage Shippo’s presence at developer conferences and meetups (API World, DeveloperWeek, local hackathons), including sponsorships, speaking opportunities, and on-the-ground activation.
Measure the downstream impact of developer events on self-serve signups, API activations, and community growth — continuously refining the event strategy based on ROI.
Serve as the internal voice of the developer community — bringing structured feedback from forums, support tickets, and direct conversations to Product, Engineering, and GTM leadership.
Collaborate with the Product Marketing team to align developer messaging with broader GTM positioning across the Shippo platform.
Work with Demand Generation and Growth Marketing to ensure developer-specific campaigns and nurture flows are accurate, resonant, and properly sequenced.
Define and own the KPIs for developer marketing: API signups, documentation engagement, self-serve activation rates, developer community growth, and event-attributed pipeline.

Requirements:

4–7 years of marketing experience with at least 2–3 years focused specifically on developer audiences, developer relations, or technical community building.
Deep familiarity with the channels, forums, and communities where developers discover tools, share knowledge, and make adoption decisions — you are a participant in these communities, not just an observer.
Experience creating technical content for developer audiences: API tutorials, code samples, integration guides, technical blog posts, or developer documentation.
Hands-on experience planning and running hackathons — from challenge design and judging criteria to logistics, prizes, and community follow-up.
Comfort with APIs and developer tooling at a conceptual and hands-on level — you can read API documentation, run a cURL command, and understand what makes a developer experience good or bad.
You don’t need to be a full-stack engineer, but you need to think like one.
Understanding of product-led growth (PLG) and self-serve go-to-market motions, and how marketing programs can support activation and expansion within a developer-first funnel.
Experience with developer-focused marketing at an API platform, SaaS, or infrastructure company (shipping, logistics, e-commerce, or fintech experience a strong plus).
Strong written communication skills — you can write clearly for a technical audience without being condescending, and for a non-technical audience without being vague.
Data-driven mindset with the ability to define success metrics, track performance, and iterate on programs based on what’s working.
Bonus Experience with developer newsletters, open source community building, SDK/library maintenance, or previous participation as a developer advocate.

Benefits:

Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents).
Pets coverage is also available!
Take-as-much-as-you-need vacation policy & flexible working hours
One week-long company wide winter slow down
3 Volunteer Days Off (VTOs)
WFH stipend to set up your home office
Charity donation match up to $100
Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.

Developer Marketing Manager

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