Digital Analytics Manager
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Job Description
Digital Analytics Manager driving Flagstar Bank’s web, mobile, and marketing measurement. Implementing tags, analytics platforms, dashboards, and privacy-first data collection.
Responsibilities:
- Own defined workstreams within Flagstar's digital measurement and analytics capability across web, mobile app, and digital marketing channels
- Execute instrumentation, reporting, and platform work within the established measurement framework
- Execute digital measurement work, including event taxonomy, KPI definitions, tagging governance, and abandonment, completion, and adoption reporting
- Define instrumentation requirements for digital experiences, features, and campaigns before development begins
- Implement, maintain, and QA tags across assigned digital properties
- Build and maintain client-side and server-side data collection configurations, including digital analytics, paid media tracking, and consent management
- Contribute to data layer specifications for web and mobile app development projects
- Conduct tag audits and QA, document findings, and escalate data quality issues
- Administer assigned configurations in Adobe Analytics, GA4, and related digital analytics platforms
- Maintain platform health, including user access, data feeds, processing rules, and downstream integrations
- Build and maintain digital performance dashboards and reporting views
- Develop reporting in Power BI or Tableau connecting digital behavioral data to marketing and business outcomes
- Analyze digital data to identify friction points, drop-off patterns, and engagement signals
- Execute measurement plans and results analysis for A/B and multivariate testing
- Provide analysis, platform guidance, and measurement support to marketing, digital experience, and technology stakeholders
- Develop training materials, documentation, and user guides
- Apply compliance, legal, and privacy requirements to digital data collection work
- Support cross-channel projects and analytics infrastructure work
- Perform special projects and additional duties as required
Requirements:
- Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field required
- 6+ years of hands-on experience in digital analytics, marketing analytics, or digital measurement
- Hands-on experience implementing and maintaining tags in Adobe Launch (Adobe Tags) and/or Google Tag Manager
- Familiarity with server-side container configuration
- Working knowledge of Adobe Analytics and/or GA4, including report configuration, variable mapping, and data validation
- Familiarity with privacy-first measurement approaches, including consent management platforms, server-side tagging, and consent mode
- Proficiency in SQL for data querying and reporting support
- Experience building dashboards and reporting views in Power BI, Dynamics, or Tableau
- Ability to partner with web and mobile app development teams on data layer and instrumentation requirements
- Familiarity with paid digital media measurement, including search, social, programmatic, and affiliate tracking architectures
- Ability to identify metric implications, frame initial recommendations, and escalate unclear root causes
- Ability to translate business needs into technical requirements
- Ability to develop training materials and documentation
- Working knowledge of CCPA, GLBA, and emerging state privacy laws
- Ability to manage multiple projects, prioritize effectively, and communicate status and tradeoffs
- Advanced degree in a related field is preferred
- Familiarity with Adobe Experience Platform, Customer Journey Analytics, or equivalent CDP environments is preferred
- Familiarity with Snowflake or BigQuery is preferred
- Experience with Python or R is preferred
- Google Analytics, Adobe Analytics, or equivalent platform certification is preferred
- Financial services or regulated-industry experience is preferred
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Comprehensive leave program
- Variable incentives, bonuses, commissions, or other awards may be included in total compensation
- Reasonable accommodation for the recruiting process
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