Director, Demand & Pipeline Marketing
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Job Description
Director of Demand & Pipeline Marketing at Tessitura driving market presence and pipeline growth. Focused on demand strategy and creating a cohesive marketing system for growth.
Responsibilities:
- Own how Tessitura shows up in the market and translate it into pipeline and growth
- Turn GTM strategy into a focused, effective demand system
- Define focus, prioritization, and communication in market
- Shape how Tessitura creates demand and challenges competitive narratives
- Set the direction for pipeline generation using appropriate channels
- Design a cohesive, integrated demand engine across campaigns and partnerships
- Own pipeline creation for new logos including quality, volume, and conversion
- Partner with Revenue Operations to define pipeline measurement and success
Requirements:
- 8-12+ years of experience in B2B demand generation, growth marketing, or pipeline leadership roles
- Experience in B2B SaaS or enterprise software
- Proven ability to set demand strategy and drive pipeline outcomes, not just execute campaigns
- Strong understanding of long sales cycles and complex buying processes
- Experience building integrated, multi-channel demand systems
- Ability to think in market dynamics, not just marketing channels
- Strong grasp of pipeline math, forecasting, and funnel performance
- Experience working closely with Sales and Revenue Operations
- Ability to make hard prioritization decisions and focus on what drives impact
- Strong point of view on what works (and what doesn't) in B2B demand generation
- Active use of AI tools to improve performance, insight, and efficiency
- Comfort with ambiguity and building from scratch.
Benefits:
- Various medical, dental, and vision plans
- Life and AD&D insurance
- Disability insurance
- Employee assistance programs
- 401(k) retirement plan with employer match
- Generous paid time off including vacation and sick leave
- 12 weeks of paid parental leave
- 7-week sabbatical after seven years of service
- Recharge week between Christmas and New Year’s
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