Director – Field Marketing
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Job Description
Strategic Field Marketing Director at Higharc managing events to drive revenue and collaboration across departments. Focused on pipeline targets and enhancing field marketing strategies.
Responsibilities:
- Own field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners
- Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return
- Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through
- Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team
- Own the full event operating model: evaluation, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting
- Coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting
- Travel domestically and internationally as required — our event calendar is active and field presence matters
Requirements:
- 8–12 years of B2B marketing experience, with a meaningful portion in field marketing or events supporting an enterprise sales motion.
- Demonstrated track record of owning pipeline targets, not just event execution, with data to back it up.
- Experience with ABM, named account strategy, and working in tight verticals where in-person relationships drive deals.
- Strong cross-functional operator: comfortable managing through influence across Sales, BDRs, and Partnerships without direct authority.
- Data-driven. Knows how to build attribution models, set success metrics, and report ROI with credibility.
- Can flex from strategic planning to booth setup without losing composure. This role does both.
- A major plus if you also bring: construction, homebuilding, building products, or adjacent industry experience.
Benefits:
- comprehensive medical, dental, and vision coverage
- unlimited PTO
- meaningful maternity/paternity leave
- other big-company benefits such like short and long-term disability plans
- 401K
- stipend to create the ideal home office
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