Director, Growth Marketing
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Job Description
Director of Growth Marketing at PDQ leading customer acquisition and retention strategies. Collaborating cross-functionally to drive revenue growth and optimize marketing performance across products.
Responsibilities:
- Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels.
- Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions.
- Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel.
- Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives.
- Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy.
- Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI.
- Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability.
- Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth.
- Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends.
- Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 7+ years of B2B growth experience at a SaaS or technology company
- A proven track record of building and leading demand generation and customer marketing programs that consistently meet or exceed pipeline targets
- Demonstrated ability to lead a team focused on revenue growth and customer acquisition in a fast-paced, high-growth environment
- Strong understanding of paid media strategy and performance across search and social channels, with experience overseeing execution through direct reports
- Deep experience across the full demand marketing mix - paid media, email, SEO, website, and emerging channels like AEO - with the ability to connect channel performance to pipeline and revenue outcomes
- Experience with marketing automation platforms, CRM systems, and analytics tools
- Experience in pipeline management and revenue attribution modeling
- Demonstrated AI literacy with experience leading AI-driven transformation across the marketing organization to drive efficiency, targeting precision, and ROI.
Benefits:
- 4-Day Work Week
- Equity
- Managers who champion professional development
- 100% Premium Coverage for medical, dental and vision for you and your dependents
- 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
- Company Match of the first 6% of your employee deferrals
- Flexible Paid Time Off Policy that treats you like the adult that you are
- Health Savings Account (HSA) and wellness incentives
- Quarterly Company Values Award (team member nominated)
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