Director, Lifecycle Growth & Retention
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Job Description
Director of Lifecycle Growth & Retention at ISSA, driving customer engagement and retention strategies. Collaborating with Product, Marketing, and Analytics to develop innovative offers to increase bookings.
Responsibilities:
- Own and drive lifecycle contribution to returning student bookings and retention growth.
- Develop and execute lifecycle strategies across various customer interactions.
- Partner with Product to understand customer behavior and improve experiences.
- Collaborate with Product and Marketing for effective bundles and offers.
- Identify creative ways to increase repeat purchases across offerings.
- Build and scale lifecycle programs using automation and AI.
- Analyze performance, test new strategies, and optimize for growth.
Requirements:
- 8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles.
- Proven experience owning revenue-impacting growth or retention initiatives.
- Strong strategic thinking, analytical skills, and growth mindset.
- Experience with marketing automation and ESP platforms, HubSpot required.
- Experience using Tableau and GA4 for customer behavior analysis.
- Strong understanding of lifecycle strategy and customer journey optimization.
- Experience managing team members and cross-functional collaboration.
Benefits:
- Free Certifications: Access to courses and certifications at no expense.
- Discounts on leading fitness products.
- Health & Wellness Reimbursement: Up to $50/month for fitness and mental health purchases.
- 3 weeks of PTO per year, plus 9 paid national holidays and 1 floating holiday.
- Parental Time Off: Up to 12 weeks paid leave for birthing parents and 6 weeks for other parents.
- Medical, Dental, and Vision Insurance with coverage starting on the 1st month after employment.
- Monthly virtual team activities and events to foster connection and support.
- Leadership training and mentoring opportunities available for career growth.
- Monthly work-from-home allowance.
- 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability.
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