Director, Marketing Technology – Operations
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Job Description
Director of Marketing Technology & Operations managing marketing technology stack and website operations at RSAC. Collaborating to enhance marketing capabilities and drive organizational security initiatives.
Responsibilities:
- Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
- Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
- Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
- Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
- Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
- Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility
- Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
- Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI
Requirements:
- 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility
- Proven expertise building and managing marketing technology stacks at scale
- Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)
- Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
- Deep understanding of SEO principles, site architecture, and organic search optimization
- Strong analytical skills and the ability to interpret marketing data to make informed decisions
- Knowledge of marketing compliance and data privacy regulations
- Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
- Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred
- Certifications in marketing automation and project management desired
Benefits:
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company-wide offsite
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