Director of Acquisition Marketing
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Job Description
Director of Acquisition Marketing driving profitable global customer growth for eco-friendly household essentials company. Leading performance media, measurement, experimentation and acquisition team development.
Responsibilities:
- Own the global acquisition strategy and performance
- Drive sustainable, profitable new-customer growth
- Connect brand, media and creative to improve full-funnel acquisition outcomes
- Optimise acquisition investment across DTC, Amazon and retail
- Partner with Marketing Analytics on incrementality testing, MMM and experimentation
- Review channel, audience and campaign performance and reallocate budgets
- Identify and scale effective creative concepts, formats and messages through structured testing
- Connect brand and biddable media performance to assess upper-funnel impact
- Build and maintain the global acquisition roadmap
- Improve reporting, systems and operating rhythms
- Coach and develop the Acquisition Marketing team
- Evaluate new acquisition opportunities across paid, organic, retention and re-engagement programs
- Report to the GM of Growth Marketing
Requirements:
- Deep performance marketing expertise
- Strong commercial judgement
- Rigorous approach to measurement and experimentation
- Fluency in incrementality, experimentation and Marketing Mix Modelling
- Deep hands-on experience across biddable media, particularly Meta and Google
- Understanding of media planning, buying, audience strategy, bidding and optimisation
- Ability to move between strategy and platform setup and execution
- Experience connecting media performance with creative, audience and full-funnel strategy
- Experience across agency and client-side environments is highly valued
- Experience building or growing a high-performing acquisition or growth marketing team
- Ability to work across global and local teams and adapt to market-specific needs
- Ability to build relationships across Growth, Marketing, Creative, Commercial, Finance, Product and Data
- Experience identifying effective acquisition creative and building structured testing programs
Benefits:
- Meaningful support towards healthcare for our team around the world
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper
- Competitive, market informed salaries
- Certified B Corp™ social and environmental impact focus
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