Director of Product, Subscriber Value
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Job Description
Director of Product shaping Life360’s family safety subscription tiers, pricing, freemium features, and partner offerings. Driving subscriber value, satisfaction, and revenue through AI-native product strategy and experimentation.
Responsibilities:
- Own the subscriber value strategy, including membership portfolio architecture, tiers, bundles, unbundled offerings, and build-versus-partner decisions
- Drive the Subscriber Value roadmap and develop freemium features that deliver measurable member value
- Grow revenue per membership and determine when to monetize incrementally versus deepen tier value
- Own premium third-party services, identify partners, set launch and performance standards, and grow partner offerings
- Own pricing and packaging, promotional and discount strategy, and price changes across App Store, Google Play, and web billing
- Build business cases and carry pricing initiatives through executive approval
- Drive experimentation from painted-door validation through fully powered testing using AI and data science
- Operate as an AI-native product leader and help define AI-native product management for monetization
- Set multi-quarter strategy across product surfaces and advocate for subscriber value with executives and cross-functional teams
Requirements:
- 10+ years in consumer products
- 5+ years owning subscription monetization at scale
- Experience with millions of paying subscribers and accountability for revenue outcomes
- Demonstrable success growing a subscription business and shipping features that increase subscriber value and satisfaction
- Hands-on ownership of pricing and packaging, including shipping a price increase or repackaging
- Experience with commercial partnerships, including revenue-share or embedded-partner integrations
- Deep fluency in mobile subscription mechanics, App Store and Google Play architecture, proration, mid-cycle upgrades, refunds, cancellations, web billing, and subscription regulations
- Fluency in unit economics, including lifetime value, gross margin, CAC, cohort retention curves, and contribution per member
- Director-level strategic ownership across multi-quarter product portfolios
- AI-native product operation is required, including daily AI use, current tooling, AI-assisted research, modeling, drafting, prototyping, analytics, experimentation, and product delivery
- Deep empathy for families and understanding of the relationship between monetization and trust
Benefits:
- Competitive pay and benefits
- Medical, dental, vision, life, and disability insurance plans (100% paid for US employees)
- Supplemental medical and dental plans for Canadian employees
- 401(k) plan with a company matching program in the US
- RRSP with a DPSP for Canadian employees
- Employee Assistance Program (EAP) for mental wellness
- Flexible PTO
- 12 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
- Equity
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