Director of Sales
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Job Description
Director of Sales building Aspen Collection’s wholesale apparel and mountain-rental channel. Developing retail partnerships, rep networks, revenue plans, and executive reporting.
Responsibilities:
- Own and lead Aspen Collection's wholesale channel strategy from the ground up
- Build a multi-year growth plan across resort/ski specialty, fashion lifestyle boutique, and department store flagship doors
- Own multi-year revenue targets and door-count planning
- Set channel priorities and expansion sequencing
- Build the long-term wholesale organization structure, rep group network design, and territory coverage model
- Present wholesale strategy, pipeline, and performance to executive leadership
- Serve as the senior face of Aspen Collection to boutique owners and buyers
- Leverage and expand relationships with fashion lifestyle boutiques and independent specialty retailers to open new doors and accelerate sell-in
- Identify emerging and high-potential boutiques aligned with Aspen Collection's positioning and aesthetic
- Design and build the rep group network strategy across territories
- Identify, negotiate with, and onboard rep group partners; set performance expectations, targets, and reporting structure
- Represent Aspen Collection at regional and national trade markets to source rep talent and open new accounts
- Own account-base health, including order management, seasonal buys, sell-through, and reorder performance
- Ensure wholesale operations run smoothly across systems, vendor portals, and retailer compliance requirements
- Partner with finance/operations on forecasting, inventory allocation, and order fulfillment planning
- Ensure wholesale partners adhere to brand standards, including pricing, discounting, and marketing guardrails
- Report to the COO, Aspen Collection
Requirements:
- Bachelor's degree in business, sales, or related field or equivalent professional experience in lieu of degree is required
- 7+ years of experience in wholesale sales, account management, or rep group leadership
- Deep, established relationships across fashion lifestyle boutiques and independent specialty retail
- Demonstrated success owning a wholesale channel strategy end-to-end, including multi-year planning and executive reporting
- Track record of building a wholesale channel or door base from an early stage, including team and partner network design
- Established network of boutique owners/buyers that can be activated to open new doors quickly
- Strong working knowledge of independent sales rep networks and rep groups that service the boutique channel
- Experience attending and sourcing partners at trade/market events (e.g., Dallas Market Center or similar regional markets)
- Strong commercial instincts; comfortable owning a revenue number, a door-count target, and the strategic plan to hit both
- Expertise in retail math, margin management, and Open-to-Buy (OTB) planning
- Working knowledge of wholesale systems, vendor portals, and retailer compliance requirements
- Executive presence and ability to represent wholesale strategy and performance credibly in front of senior leadership
- Ability to balance growth ambition with brand protection, including pricing integrity, channel fit, and positioning
- Excellent relationship management and negotiation skills, particularly in the relationship-first dynamics of boutique buying
- Comfort with ambiguity and building process/infrastructure where it doesn't yet exist
- Familiarity with premium/luxury-adjacent lifestyle brands and channel positioning considerations preferred
- Prior experience managing rep network preferred
Benefits:
- Health, Dental and Vision Insurance Programs
- Flexible Spending Account Programs
- Life Insurance Programs
- Paid Time Off Programs
- Paid Leave Programs
- 401(k) Savings Plan
- Employee Ski Pass and Dependent Ski Passes
- Other company perks
- Salaried roles are eligible for bonus
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