Director of SEO
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Job Description
Director of SEO leading SEO strategy, operations, and AI-search innovation for HIP and Neon Canvas. Driving organic growth, retention, margins, and unified delivery across orthodontic and dental partner accounts.
Responsibilities:
- Own the topical/authority roadmap, technical standard, off-page allocation, and GEO/AEO direction for HIP and Neon Canvas
- Own rankings, traffic, organic-lead outcomes by vertical, and partner retention across both brands
- Merge HIP and Neon Canvas SEO ways of working, tooling, and QA into one operating model
- Own escalations, QBRs, and the function's voice to leadership
- Own the service line's P&L, pricing and packaging, utilization and capacity, growth and expansion
- Run pre-sales scoping and support sales as the SEO expert on pitches and proposals
- Own org design, leveling and career paths, comp-band input, succession and bench planning, onboarding, and L&D
- Manage vendors, contracts, and SLAs, including SEO tooling and plugin work; own the budget, risk, compliance, and brand safety at scale
- Push emerging strategies including Reddit/community plays, AI-search visibility through GEO/AEO, LLM-citation tactics, and content automation
- Lead AI enablement across SEO teams, tools, workflows, and training
- Run 1:1s with each Team Lead for coaching, scorecard review, and unblocking
- Personally work with at-risk or sliding partners while Team Leads own the rest
Requirements:
- 2+ years as a Director of SEO or equivalent at an agency of similar size and scope, managing multi-client SEO across 500+ accounts
- Direct experience unifying SEO across two brands or logos under one umbrella into a single operating model
- 6+ years in SEO spanning technical, content/on-page, off-page/links, and local/GBP
- Agency or multi-client experience strongly preferred
- Orthodontic or dental experience is a plus
- 2+ years leading other managers, not only individual specialists
- Strong command of measurement (GSC/GA), modern SEO tooling, and emerging GEO/AEO
- Proven change-management ability and experience merging or standardizing teams
- Commercial literacy, including delivery margin, utilization, and growth, and experience partnering with sales
- Excellent executive communication and stakeholder management skills
- Must be located in the US
- Must be available to work 8 am–5 pm CST Monday to Friday
Benefits:
- 401(k) matching
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
- PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
- Remote position
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