Director, OPX Global Marketing
Posted 3hrs ago
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Job Description
Marketing director leading OPX market intelligence, digital campaigns and commercial growth. Supporting Westinghouse’s global clean nuclear energy solutions through strategic marketing and AI-enabled practices.
Responsibilities:
- Lead marketing activities for the OPX business across Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations and Engineered Solutions
- Develop an integrated marketing plan aligned with corporate, team, sales, commercial growth and strategic account goals
- Lead and mentor marketing professionals and external partners, setting priorities and strengthening execution across the portfolio
- Strengthen OPX visibility and market positioning through digital marketing, content strategy, expertise, campaigns, videos and tools
- Enhance customer experience through personalized account-based marketing campaigns and customer insights
- Lead AI-enabled marketing practices, including content optimization, audience segmentation, analytics and workflow automation
- Oversee market research and competitive analyses, advising OPX leadership on strategic positioning
- Develop market intelligence covering customers, competitors, market trends, opportunities and growth strategies
- Partner with commercial, operations, legal, government affairs, supply chain and global communications teams
- Measure campaign performance and use data-driven insights to improve marketing effectiveness
- Determine strategic positioning of conferences, sponsorships and Westinghouse-hosted events
- Maintain consistency across marketing touchpoints in accordance with Westinghouse brand guidelines
- Support commercial and business-unit technology/segment teams with market growth, new customer acquisition and existing-customer wallet share programs
- Manage the annual marketing budget and guide execution of plans and campaigns
- Report to the Chief Commercial Officer, OPX business unit
Requirements:
- 10+ years in a marketing leadership or relevant role, including experience managing professionals
- 10+ years of business unit or product marketing experience
- Experience leading creative teams and overseeing projects or related disciplines
- Experience with digital marketing tools, including account-based marketing (ABM) campaigns and customer journeys
- Experience with AI functions and developing AI content and creative assets using agents
- Mid-to-expert level knowledge of MS Copilot, Adobe Suite and digital tools technology stack
- Experience developing marketing professionals, managing performance and building teams
- Expertise working with senior business leaders and translating priorities into marketing strategies
- Experience developing executive-level market intelligence and competitive landscape analyses
- Willingness and ability to travel internationally 10%–20%
- Must comply with applicable United States and comparable export control requirements
Benefits:
- Comprehensive medical benefits, potentially including medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
- Wellness programs, including Employee Assistance Program for employees and household members
- 401(k) with company match contributions
- Paid vacations and company holidays
- Flexible work arrangements
- Educational reimbursement and comprehensive career programs
- Global recognition and service programs
- Employee referral program
- Incentive pay based on company and individual performance may be available














