Director, Product Marketing Manager – Gym
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Job Description
Director, Product Marketing Manager at ABC Fitness driving product positioning and go-to-market strategies. Focused on simplifying complex product narratives for growth and competitive advantage.
Responsibilities:
- Own Ignite’s Positioning and Message Architecture
- Define and maintain Ignite’s core positioning—the foundation from which all messaging, launch work, and sales enablement flows.
- Develop segment- and persona-based messaging for SMB and MML buyers and customers, and ensure that messaging is actually used—not just documented.
- Translate product complexity into differentiated value propositions that Sales can use, prospects can understand, and customers find credible.
- Build and lead a tiered launch process that allows Ignite to move fast on minor releases and bring full organizational readiness to high-impact ones.
- Own launch readiness across Product, Sales, CS, and Onboarding—not just asset delivery, but genuine cross-functional preparedness.
- Set and hold the quality bar for launch communications, internal enablement, and customer-facing content.
- Establish a customer communications rhythm tied to roadmap milestones and customer needs, including product updates, adoption content, and best-practice education.
- Collaborate with CS and Onboarding to develop messaging and content that accelerates adoption, deepens product usage, and reduces churn risk.
- Use customer insight, usage data, and win-loss signals to understand where the product story is landing and where it isn’t.
- Develop and maintain a competitive intelligence capability that is systematic, not reactive—giving Sales, Product, and leadership an ongoing picture of where Ignite wins, where it doesn’t, and why.
- Represent market reality, not just internal alignment needs.
- Develop the Ignite PMM Team Lead as a player-coach: set a high standard for the quality of thinking and output, and raise the team toward it—not just by reviewing work, but by modeling it.
- Create clarity on what excellent product marketing looks like in this context, and hold that line consistently.
- Help define the future state of the Ignite PMM team as the business evolves.
Requirements:
- 12+ years of B2B SaaS product marketing experience, with meaningful ownership of positioning and go-to-market strategy for complex products or multi-audience platforms.
- Demonstrated ability to build positioning from the ground up—not just refresh or extend existing narratives, but construct the foundational market logic that everything else flows from.
- Experience in SLG environments where Sales is a primary GTM motion and PMM’s relationship with Sales and CS is a critical success factor.
- A track record of building credible, influential relationships with Product leadership—not just alignment, but genuine strategic partnership.
- Strong competitive intelligence instincts: ability to synthesize market signals into actionable positioning and enablement, not just produce competitive teardowns.
- People leadership experience with a clear point of view on what excellent PMM looks like and the coaching ability to bring a team toward it.
- High standards for written communication and executive storytelling; able to simplify complex product concepts into narratives that actually move people.
- Fluency with AI as a thinking and research accelerator—not just a content production tool.
- Analytical mindset: comfortable with GTM performance data, customer insight, and win-loss analysis, and able to use that information to make better strategic decisions.
- Ability to operate as both a strategic leader and a hands-on builder in an environment that requires both at the same time.
Benefits:
- Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
- Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
- Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
- Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
- Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
- Medical/Dental/Vision coverage
- EAP – we get you help when you need it. Period.
- Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
- And more! – so many benefits we couldn’t even fit them all here!
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