Director, Product Marketing

Posted 10ds ago

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Job Description

Director of Product Marketing creating differentiated value propositions and go-to-market strategies for GE Vernova's AI products. Collaborating with cross-functional teams to achieve new product launches and long-term success.

Responsibilities:

  • Create simple, straightforward and differentiated positioning that resonates with our target buyer personas incorporating customer-focused and SEO-optimized language
  • Build and tell a compelling story across all internal and external, marketing and sales channels
  • Create thought leadership content and evangelize the solution
  • Work closely with product management to understand product strategies and roadmaps
  • Define best fit target audiences, understand personas, their challenges, how they buy and their key buying criteria
  • Plan new product/capability launches and drive the cross-functional implementation of those plans to achieve desired business outcomes
  • Create go to market strategies, marketing plans and sales plays
  • Track and analyze results of all initiatives

Requirements:

  • 7+ years of product marketing experience in B2B SaaS software or high-tech industry
  • Experience with MLOps, DataOps , AIops, Cloud Platforms
  • Bachelor’s Degree or equivalent in Business, Marketing, Computer Science, or related field from an accredited university or college

Benefits:

  • medical, dental, vision, and prescription drug coverage
  • access to Health Coach from GE Vernova, a 24/7 nurse-based resource
  • access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
  • GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
  • access to Fidelity resources and financial planning consultants
  • tuition assistance
  • adoption assistance
  • paid parental leave
  • disability benefits
  • life insurance
  • 12 paid holidays
  • permissive time off

Switzerland Global Enterprise

International Trade and Development

We support Swiss SMEs in their international business and help innovative foreign companies to establish in Switzerland.

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