Director, Product Marketing
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Job Description
Director of Product Marketing creating differentiated value propositions and go-to-market strategies for GE Vernova's AI products. Collaborating with cross-functional teams to achieve new product launches and long-term success.
Responsibilities:
- Create simple, straightforward and differentiated positioning that resonates with our target buyer personas incorporating customer-focused and SEO-optimized language
- Build and tell a compelling story across all internal and external, marketing and sales channels
- Create thought leadership content and evangelize the solution
- Work closely with product management to understand product strategies and roadmaps
- Define best fit target audiences, understand personas, their challenges, how they buy and their key buying criteria
- Plan new product/capability launches and drive the cross-functional implementation of those plans to achieve desired business outcomes
- Create go to market strategies, marketing plans and sales plays
- Track and analyze results of all initiatives
Requirements:
- 7+ years of product marketing experience in B2B SaaS software or high-tech industry
- Experience with MLOps, DataOps , AIops, Cloud Platforms
- Bachelor’s Degree or equivalent in Business, Marketing, Computer Science, or related field from an accredited university or college
Benefits:
- medical, dental, vision, and prescription drug coverage
- access to Health Coach from GE Vernova, a 24/7 nurse-based resource
- access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
- GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
- access to Fidelity resources and financial planning consultants
- tuition assistance
- adoption assistance
- paid parental leave
- disability benefits
- life insurance
- 12 paid holidays
- permissive time off
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