Education Research Enrollment Associate
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Job Description
Enrollment marketing associate executing Salesforce Marketing Cloud recruitment campaigns for higher education clients. Supporting enrollment-funnel communications, reporting, and campaign optimization.
Responsibilities:
- Support the build, testing, launch, and ongoing maintenance of recruitment marketing communications within Salesforce Marketing Cloud.
- Assist with journey setup, audience deployment, email scheduling, mobile messaging coordination, and automated communication configuration.
- Build and deploy ad hoc communications supporting client recruitment, enrollment, and engagement goals.
- Conduct quality assurance reviews of campaigns, emails, automated journeys, and audience selections before launch.
- Perform weekly checks to confirm journeys and recurring communications are running as intended.
- Identify and escalate platform, campaign, data, or communication issues.
- Coordinate campaign launches across strategists, Salesforce Marketing Cloud specialists, designers, writers, and client stakeholders.
- Track timelines, dependencies, approvals, and deliverables.
- Maintain campaign execution, launch, quality assurance, calendar, and reporting documentation.
- Support project management across multiple concurrent client engagements.
- Assist with bi-weekly, monthly, and ad hoc client reports.
- Compile email, mobile, and automated journey performance metrics.
- Support Marketing Cloud Intelligence reporting, metric validation, and performance summaries.
- Validate campaign performance, journey activity, and data accuracy.
- Support campaign analysis and optimization recommendations.
- Apply enrollment-funnel knowledge to communication timing, audience logic, and messaging.
- Contribute to communication plans and content reviews.
- Support strategy, copy edits, audience builds, data pulls, and reporting as needed.
- Interpret funnel conversion, yield, and melt alongside campaign metrics.
- Support Slate communications builds and coordination where applicable.
- Participate in internal planning meetings and client calls.
- Translate recruitment marketing strategies into executable marketing automation activities.
- Contribute to continuous improvement of campaign operations, reporting, documentation, and client delivery models.
Requirements:
- Bachelor’s degree in marketing, communications, business, higher education, or a related field.
- 1 to 3 years of experience in recruitment marketing, digital marketing, marketing operations, enrollment management, CRM administration, or campaign execution.
- Hands-on experience with Salesforce Marketing Cloud (required), with working knowledge of Salesforce.
- Experience in higher education admissions, enrollment management, or enrollment marketing, including an understanding of the student enrollment funnel.
- Familiarity with Slate is a plus.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written, verbal, and interpersonal communication skills.
- Ability to thrive in a collaborative, team-based environment and work effectively across technical, creative, and strategic teams.
- Comfort moving between strategy, execution, and reporting tasks as client needs shift.
Benefits:
- Medical coverage
- Dental coverage
- Vision coverage
- Wellness programs
- Eligibility to participate in Huron’s annual incentive compensation program
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