Email & SMS Marketing Manager
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Job Description
Email and SMS marketing manager driving retention campaigns for LumiMeds, a U.S. telehealth startup focused on weight management and metabolic health. Building automated lifecycle flows, optimizing Customer.io, and turning customer data into revenue.
Responsibilities:
- Own the end-to-end strategy, execution, and performance of email and SMS marketing programs
- Build and optimize automated flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and VIP/loyalty flows
- Plan and execute the promotional calendar across email and SMS with merchandising, creative, and paid media teams
- Segment and target audiences using behavioral, transactional, and lifecycle data
- Run A/B tests on subject lines, send times, creative, offers, and SMS copy
- Monitor deliverability health and proactively troubleshoot issues
- Ensure compliance with CAN-SPAM, GDPR, and TCPA
- Report on revenue per recipient, click-through rate, conversion rate, list growth/churn, and flow-level ROI
- Manage and improve the Customer.io instance, including workflows, triggers, liquid templating, data pipelines/API integrations, and segmentation logic
- Collaborate with data and engineering teams on reliable event tracking
- Stay current on platform updates, benchmarks, and retention-marketing best practices
Requirements:
- 2–5+ years of hands-on experience in email and SMS marketing, ideally in a DTC/e-commerce environment
- Proven expertise with Customer.io, required
- Comfort with event-based triggers, Liquid/templating logic, and campaign-builder workflows
- Experience with data pipelines or APIs feeding a messaging platform is a strong plus
- Strong understanding of segmentation, personalization, and lifecycle marketing
- Working knowledge of email deliverability fundamentals, including authentication, warm-up, and list hygiene
- Familiarity with SMS compliance requirements, including TCPA and opt-in/opt-out flows
- Ability to pull and interpret performance data
- Excellent copywriting instincts or strong collaboration with copywriters/designers
- Experience with A/B testing methodology and statistical-significance basics
- Experience with Shopify, Klaviyo, or other ESPs/CRMs is a bonus
- Professional-level English communication
- Availability to work U.S. business hours
Benefits:
- Remote-first work arrangement
- Equal opportunity employer
- Professional-level English communication and availability to work U.S. business hours
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