EMEA Channel Marketing Manager
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Job Description
EMEA Channel Marketing Manager driving partner demand and pipeline for NETGEAR’s networking products. Activating campaigns, MDF, communications, events, and sales alignment across regional ecosystems.
Responsibilities:
- Drive partner-led demand and pipeline growth across EMEA through targeted programmes, communications, content, and events
- Develop and maintain expertise in the EMEA channel ecosystem, particularly the UK and Western and Northern Europe
- Act as the regional authority on how partners influence, generate, and close demand across EMEA
- Equip partners with content, messaging, and tools to drive demand
- Localise and activate global partner campaigns for EMEA
- Develop partner enablement assets, including campaign-in-a-box toolkits and partner-type-specific value propositions
- Drive adoption of marketing programmes and optimise performance using engagement data
- Plan, activate, and optimise regional MDF investments with Sales
- Align channel marketing plans with regional sales priorities, focus areas, and growth targets
- Participate in regional sales planning, QBRs, and cadence meetings as channel marketing lead
- Coordinate partner-led activities with direct sales motions to maximise pipeline contribution
- Own EMEA partner communications, newsletters, programme announcements, and campaign communications
- Translate global updates, product launches, and programme changes into relevant regional communications
- Support regional partner-programme execution, enablement, launches, and engagement
- Identify partner coverage gaps and recommend marketing strategies to attract suitable partners
- Track and report channel marketing performance against pipeline, MDF ROI, event, and partner-engagement KPIs
- Use Sales and partner feedback to refine programmes
- Share EMEA insights and best practices with global marketing teams
Requirements:
- 8+ years of B2B marketing experience, including substantial demonstrable channel or partner marketing experience across EMEA
- Strong understanding of the EMEA partner ecosystem and routes to market
- Experience with VARs, MSPs, Systems Integrators, and Distributors
- Proven experience working with field sales teams on shared pipeline and revenue goals
- Experience planning, executing, and measuring regional partner events and field marketing programmes
- Hands-on experience managing or influencing MDF budgets and demonstrating ROI
- Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or equivalent
- Strong analytical capability with campaign and pipeline data
- Excellent communication and influencing skills
- Highly organised and execution-focused; comfortable operating at pace in a matrixed environment
- Ability to travel frequently across EMEA
- Experience in networking, hardware, AV, or broader technology sector preferred
- Additional European language skills preferred
- Professional marketing qualification preferred
- Right to work in the UK without requiring visa sponsorship
Benefits:
- Equal consideration for employment for all qualified applicants
- Confidential handling of applicant information according to EEO guidelines
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