Field Marketer, Care Advocate
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Job Description
Field Marketer & Care Advocate driving market strategy for Remo Health in Washington. Focused on establishing brand presence and building partnerships within the dementia care ecosystem.
Responsibilities:
- Develop, own, and execute comprehensive Go-To-Market (GTM) plans for Washington, integrating market research, local partner intelligence, and national brand strategy.
- Advise marketing team on high-value multi-channel marketing tactics (e.g., local media, community outreach) specifically tailored to Washington dyads.
- Drive patient referrals through community partnerships (B2B2C) and direct member enrollment (DTC).
- Work closely with the Marketing team to manage and maximize budgets, ensuring we maximize company goals for new and active patients.
- Serve as the primary local brand ambassador for Remo Health. Identify, vet, and foster strong, collaborative relationships with key local organizations (e.g., Alzheimer’s Association, Area Agencies on Aging, Memory Cafes, Faith-Based Organizations, Senior Centers).
- Partner with Growth team to create localized, partner-specific collateral and presentations that simplify the value proposition for local community-based organizations (CBOs) and regional health systems.
- Manage day to day relationships with local partners (e.g., Senior Helpers).
- Lead execution of high-impact local events, such as educational seminars, health fairs, and targeted community sponsorship activations (e.g., Alzheimer’s Walks).
- Partner with Marketing to ensure implementation tracking that measures the effectiveness of local campaigns and partnerships, focusing on awareness and appointments scheduled.
- Serve as the voice of the market internally, gathering crucial local insights on competitor activity, payer dynamics, and member needs to inform overall corporate strategy and product development.
- Develop clear, concise reports to communicate regional performance and insights to the Growth and Executive teams.
Requirements:
- Live in Washington.
- Have 5+ years of progressive marketing or care advocacy experience, preferably within the digital health, telehealth, or senior care industry.
- Have proven expertise in developing and executing localized B2B2C partnerships/relationships. Strong understanding of the healthcare ecosystem, including Medicare/Medicaid and caregiver populations.
- Have exceptional cross-functional collaboration skills; proven ability to work effectively with Marketing, Sales, Clinical, and Data teams.
- Are able to and have a willingness to travel frequently within the target market region to forge/foster relationships with local organizations, execute events, and manage partnerships.
- Are highly motivated, self-directed individuals comfortable with the ambiguity of a fast-paced, high-growth startup environment.
Benefits:
- 100% Company-paid medical premiums for you and your dependents with HSA options
- Dental and vision plans (50% company-paid premium on employee’s dental plan)
- Dependent care FSA
- Rightway Health, clinical care navigator
- Employee Assistance Program
- 100% 401(k) match of up to 4%
- $80 / month stipend for cell and wifi
- 20 days of PTO and 11 paid holidays
- 5 days sick leave
- 16 weeks fully paid parental leave for birthing parents and 8 weeks for non-birthing parents
- Bereavement leave and pregnancy loss leave
- Short-term and long-term disability insurance
- Life insurance
- Critical illness, accident, and hospital indemnity insurance
- Pet insurance
- Legal advice
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