Field Marketing Manager – DACH
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Job Description
Marketing Manager at Mendix focusing on brand awareness and demand generation in the DACH region. Collaborating with sales teams to boost growth in Banking, Financial Services, and Insurance.
Responsibilities:
- Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration
- Develop and execute integrated marketing campaigns that drive measurable results
- Partner with sales leadership to align marketing programs with business objectives
- Drive Account-Based Marketing (ABM) for strategic accounts
- Manage regional marketing plans, reporting, and optimization
- Execute events, tradeshows, and customer-facing programs
Requirements:
- 7+ years of B2B marketing experience in field marketing, demand generation, or ABM
- Experience marketing to Banking, Financial Services, or Insurance industries
- Strong stakeholder management and sales partnership skills
- Experience developing integrated multi-touch marketing programs
- Experience with named-account ABM strategies
- Willingness to travel and work independently
- Preferred: Experience with AI, cloud, data platform, or emerging technology solutions
Benefits:
- Health and wellness benefits
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