Field Marketing Manager
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Job Description
EMEA Field Marketing Manager leading regional campaigns for Hack The Box, a cyber readiness platform. Driving enterprise demand, account engagement, pipeline, and revenue across Europe.
Responsibilities:
- Lead Hack The Box’s EMEA field marketing strategy across Europe, focusing on commercial and enterprise markets
- Serve as strategic marketing partner to the EMEA Sales organization
- Build integrated regional programs that generate demand, deepen engagement within priority accounts, accelerate opportunities, and contribute to pipeline and revenue
- Develop EMEA marketing strategy and relationships with Sales during the first six months
- Identify regional priorities and target accounts
- Launch campaigns and establish consistent reporting and optimization
- Own field marketing strategy from ideation and planning through execution, measurement, and optimization
- Develop quarterly and annual marketing plans aligned with pipeline, revenue, and account goals
- Build integrated campaigns using ABM, digital programs, content, webinars, executive engagement, partner initiatives, customer advocacy, and strategic events
- Translate global campaigns into relevant regional programs
- Develop account-based programs for priority enterprise accounts and strategic opportunities
- Create marketing plays to help Sales open doors, engage buying-group members, progress opportunities, and re-engage stalled or closed-lost accounts
- Establish lead follow-up plans, campaign activation strategies, and shared success metrics with Business Development and Sales
- Develop audience-specific programs for CISOs, security leaders, technical practitioners, talent-development leaders, and other buying-committee members
- Build webinar, roundtable, executive-engagement, and thought-leadership programs
- Create coordinated pre-event, onsite, and post-event campaigns
- Develop joint demand and pipeline campaigns with strategic channel and technology partners
- Feature customer stories, support expansion opportunities, and build regional advocacy
- Manage the EMEA field marketing budget and make investment recommendations
- Establish program goals covering target-account engagement, lead quality, pipeline creation, opportunity acceleration, and influenced revenue
- Communicate campaign plans, performance, insights, and next steps to Sales and Marketing stakeholders
- Analyze results and sales feedback to improve targeting, messaging, channels, and investments
- Monitor regional market trends, customer needs, competitor activity, and emerging opportunities
Requirements:
- At least five years of B2B marketing experience, including field marketing, demand generation, account-based marketing (ABM), or integrated campaigns
- Experience marketing enterprise SaaS or technology solutions; cybersecurity experience is strongly preferred
- Demonstrated success building regional, multi-channel marketing programs contributing to pipeline generation, opportunity acceleration, and revenue growth
- Strong understanding of enterprise sales cycles, account-based marketing, buying groups, and opportunity acceleration
- Track record of working closely with Sales, Business Development, Partner, and Customer Success teams
- Hands-on experience with marketing automation, CRM, ABM, analytics, and reporting platforms such as HubSpot
- Experience using AI-powered marketing tools is highly desirable
- Ability to develop marketing strategies aligned with business objectives while remaining hands-on in campaign execution
- Strong project-management skills and ability to manage multiple campaigns, stakeholders, budgets, and deadlines
- Excellent communication, collaboration, and stakeholder-management skills
- Creative, adaptable approach and ability to thrive in a fast-paced global organization
Benefits:
- 10% relocation bonus on the annual salary
- 50% tax reduction on income as part of relocation
- Accommodation support during the first few weeks
- Supportive and caring environment fostering growth, flexibility, and autonomy
- Continuous learning and problem-solving opportunities
- Global meet-ups
- Private Health Care & Life Insurance
- Home Office Allowance
- Ticket Restaurant Allowance
- Paid paternity leave
- Dedicated budget for training and professional development
- Participation in conferences
- State-of-the-art equipment
- Full access to Hack The Box lab offerings
- Fully remote option
- Relocation support to Athens, Greece
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