Field Marketing Manager
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Job Description
Field Marketing Manager at SOCi focused on enterprise marketing programs and events. Driving pipeline growth through collaboration with sales and marketing teams.
Responsibilities:
- Own the Enterprise marketing pipeline number, ensuring programs directly generate sourced and influenced revenue
- Manage the Enterprise marketing budget with accountability for ROI and program impact
- Partner with enterprise sales leaders to align field marketing programs with Tier 1 account and territory priorities
- Plan and execute targeted events and experiences (executive dinners, roadshows, partner events, virtual events) designed to build relationships and accelerate deals
- Collaborate with the events team to ensure the success of large-scale programs like Reimagine and flagship events
- Build integrated campaign support around events (emails, LinkedIn campaigns, content assets, gifting) to extend reach before and after
- Partner with customer marketing to support expansion within existing accounts, complementing net-new acquisition programs
- Manage event logistics end-to-end (venue selection, vendor management, budgets, and onsite execution) while tying every activity to pipeline impact
- Build clear reports on program ROI, account engagement, and pipeline acceleration to share with marketing and sales leadership
- Stay current on ABM and experiential marketing best practices; proactively bring new ideas for creating memorable, revenue-impacting experiences
Requirements:
- 3+ years of B2B marketing experience, with proven success in field marketing or account-based events for enterprise sales teams
- Track record of designing and executing events tied to account strategies (not just general awareness)
- Strong project and budget management skills; able to run multiple events simultaneously with precision
- Analytical mindset with ability to connect programs directly to pipeline impact.
- Proficient with Salesforce, Marketo (or equivalent) and comfortable working with intent data and account lists
- Excellent communicator and collaborator with sales, SDRs, product marketing, and leadership
- Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Benefits:
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
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