Field Marketing Manager
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Job Description
Field Marketing Manager running public-safety events for Sharp Performance's first-responder coaching platform. Driving booth engagement, qualified leads, and sales pipeline from event programs.
Responsibilities:
- Run Sharp Performance's event program across the public safety market
- Manage registrations, booth logistics, shipping, collateral, travel, and budget before events
- Build email and LinkedIn outreach with Marketing and Sales to book meetings before events
- Staff the booth and engage officers, command staff, and agency leaders onsite
- Capture every lead with notes
- Keep account executives' meeting schedules and materials on track
- Enter leads into HubSpot during the week after each event
- Qualify leads with Sales and track conversions to meetings and opportunities
- Report meetings booked, leads captured, opportunities created, and cost per lead for each event
- Document what worked and what did not
- Report to the SVP of Marketing and work day to day with Sales
Requirements:
- 3 to 5 years running B2B events, conferences, or field programs, including pre- and post-event work
- Experience marketing or selling to law enforcement, fire, EMS, or adjacent public safety markets is a plus
- Readiness to learn how public safety agencies are structured and who makes decisions
- Organization to keep multiple moving pieces on schedule
- Confidence initiating conversations, asking questions, and involving salespeople when appropriate
- Pipeline mindset focused on meetings and qualified leads rather than badge scans
- Working knowledge of HubSpot or a comparable CRM, email campaign tools, and event registration platforms
- Willingness to travel to events, often several per month during conference season
- Comfort with ambiguity, fast changes, and hands-on work
Benefits:
- Medical, dental, and vision insurance
- Flexible PTO
- 401(k) with company match
- Access to the same performance coaches offered to clients
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