Fractional Sales & Marketing Manager
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Job Description
Fractional sales and marketing leader for Seattle design-build remodeler. Building qualified remodeling opportunities, referral channels, and a repeatable revenue-focused sales process.
Responsibilities:
- Own sales and marketing outcomes as the outsourced sales and marketing leader
- Report directly to the founding principal
- Lead and direct the Marketing Coordinator / Lead Gen VA
- Build and manage a trackable pipeline of qualified remodeling opportunities
- Define and filter ideal projects
- Implement systems for tracking leads, follow-ups, and conversion
- Set inbound and outbound lead generation strategy
- Direct daily and weekly marketing priorities
- Oversee website, content, and digital presence
- Guide messaging and campaigns
- Refine marketing output
- Sharpen brand positioning and maintain consistency across outward-facing touchpoints
- Improve lead qualification, nurturing, and closing
- Support proposal strategy, pricing positioning, and client communication
- Establish a repeatable sales process from inquiry to signed contract
- Build a structured, accountable growth system tied to revenue
Requirements:
- 5+ years of proven experience in sales and marketing within construction, trades, or B2B services
- Experience leading or directing junior marketing/lead gen support
- Experience building sales pipelines
- Strong understanding of relationship-driven selling
- Ability to operate at both strategy and execution level
- Comfortable working directly with an owner and a small, growing team
- Clear communication skills and ability to create focus and accountability
- Ability to provide a background overview, comparable work examples, and typical engagement structure when applying
Benefits:
- Opportunities for professional development and career advancement
- Work from home flexibility
- Ongoing, part-time W-2 engagement
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