Growth Activation Specialist
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Job Description
Growth operations specialist supporting G.E.H.A., a nonprofit provider of federal employee health and dental benefits. Coordinating partnerships, sponsorships, sales events, vendors, and membership-growth initiatives.
Responsibilities:
- Coordinate assigned field activations, partnership activities, sponsorship programs, sales support efforts, and other market-facing initiatives from planning through completion.
- Manage day-to-day execution for selected partners and sponsorships, including partner communication, creative delivery, marketing materials, activation needs, deadlines, and follow-up items.
- Plan and support events, conferences, fairs, sales meetings, virtual events, hospitality activities, and partner activations.
- Coordinate event logistics, materials, staffing, and issue resolution.
- Work with vendors and fulfillment partners on promotional items, branded materials, signage, giveaways, shipments, and other activation needs.
- Monitor partner commitments, sponsorship assets, event needs, and marketing deliverables.
- Serve as a day-to-day contact for internal teams, vendors, and external partners; escalate issues and remove execution barriers.
- Support partner meetings, sales activities, events, and follow-up actions that may increase awareness, engagement, or membership growth.
- Improve activations, partner experiences, materials, logistics, and internal coordination based on lessons learned.
- Prepare updates, notes, recaps, recommendations, and next-step information.
- Represent G.E.H.A. with partners, vendors, and internal stakeholders.
- Participate in sales planning, sales strategies, territorial coverage, and budgeting processes.
- Work on special projects and task forces as assigned.
- Develop messaging and work with Marketing on the Account Manager toolbox.
- Create and update training materials and policies.
- Manage regional and national Field Sales events and activities within budgetary guidelines.
- Manage relationships with select external partners, including alignment discussions, utilization tracking, operational oversight, and support.
Requirements:
- Bachelor’s degree in business, marketing, communications, health care administration, sport management, or related field preferred; relevant work experience may be considered in place of a degree.
- Two to five years of experience in sales support, marketing, event coordination, partnership support, sponsorship activation, operations support, or related work.
- Experience helping coordinate events, campaigns, partner activities, vendor requests, marketing materials, or sales support activities.
- Basic understanding of sales, marketing, partnerships, events, sponsorships, or member engagement activities.
- Strong organization, follow-up, communication, teamwork, and attention-to-detail skills.
- Ability to manage multiple tasks and deadlines while working with internal teams, vendors, and external partners.
- Comfortable preparing simple updates, meeting notes, communication drafts, presentation materials, and basic summaries.
- Proficient with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook; familiarity with SharePoint, Teams, or similar platforms preferred.
- Experience in health care, insurance, federal employee benefits, sports partnerships, community partnerships, brand sponsorships, sales partnerships, or member engagement preferred.
- Experience using Salesforce, Salesforce Marketing Cloud, Workfront, SharePoint, Microsoft Project, or similar platforms preferred.
- Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
- A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
- Latency (ping) response time lower than 80 ms.
- Hotspots, satellite and wireless internet service is NOT allowed for this role.
- A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits:
- Competitive pay/salary ranges
- Incentive plan
- Health/Vision/Dental benefits effective day one
- 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
- Robust employee well-being program
- Paid Time Off
- Personal Community Enrichment Time
- Company-provided Basic Life and AD&D
- Company-provided Short-Term & Long-Term Disability
- Tuition Assistance Program
- Remote opportunity
- Work-from-home options
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