Growth Marketer – Funnel & CRO
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Job Description
Growth Marketer optimiert den gesamten Funnel eines wachsenden Supplements-D2C-Unternehmens. Entwicklung, Priorisierung und Umsetzung datenbasierter CRO-Experimente zur Steigerung von Umsatz und Profit.
Responsibilities:
- Responsible for maximizing revenue and profit from existing traffic
- Analyze the entire conversion funnel, from landing page and product page through cart and checkout to purchase and retention
- Identify and prioritize conversion leaks
- Develop and implement CRO experiments
- A/B test landing pages, offers, product pages, and checkout
- Optimize user experience and onsite messaging
- Analyze analytics data, heatmaps, session recordings, and customer data
- Improve AOV, conversion rate, and revenue per visitor
- Develop and optimize upsells, bundles, and cross-sells
- Build a structured growth experimentation process
- Deliver measurable business outcomes, including conversion rate, revenue per visitor, revenue, AOV, CAC / contribution margin, checkout conversion, repeat purchase rate, and LTV
Requirements:
- 3+ years of experience in growth, CRO, or e-commerce
- Strong affinity for numbers and willingness to dive deep into funnels
- Experience conducting experiments, not just reporting on them
- Solid understanding of A/B testing
- Ability to connect customer psychology with UX
- Ability to independently develop and prioritize hypotheses
- Strong analytical skills
- Ability to switch quickly between strategy and execution
- Focus on business impact rather than vanity metrics
- Bonus: Experience with Shopify, GA4, Klaviyo, VWO/Optimizely, or similar tools
Benefits:
- Fast growth opportunities
- Opportunity to build a marketing unit from the ground up
- Modern office in Stuttgart or 100% remote – your choice
- Ownership of the funnel and the freedom to make it measurably better
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