Growth Marketing Lead

Posted 2ds ago

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Job Description

Growth Marketing Lead focusing on user acquisition and building AI-native systems at CoinTracker. Overseeing paid channels and ensuring comprehensive attribution across marketing efforts.

Responsibilities:

  • Own paid acquisition end-to-end.
  • Design and ship AI-native systems that compound.
  • Write, produce, and test direct-response creative.
  • Oversee SEO and content.
  • Partner closely with lifecycle.
  • Define and own the attribution model.
  • Own the outcome, full-funnel.

Requirements:

  • Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company.
  • Think in systems and loops, not tasks and tickets.
  • Have shipped systems in production, not demos.
  • Have written copy and produced creative that actually performs.
  • Own attribution and the read on what's working.
  • Are fluent across the modern AI stack without being religious about any of it.
  • Experiment fast and cheap.
  • Operate hands-on.
  • Move in days and weeks, not quarters.

Benefits:

  • Medical
  • Dental
  • Vision
  • 401(k)
  • Life insurance
  • PTO