Growth Marketing Lead
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Job Description
Growth Marketing Lead at Nabla focused on marketing strategies to attract healthcare professionals. Driving growth efforts in the Mid-Market and Enterprise sectors with data-driven insights.
Responsibilities:
- Lead and execute digital-first programs that attract, convert, and nurture leads
- Set up and scale our email marketing from scratch with automated lifecycle email journeys
- Launch, manage, and continuously improve performance campaigns on social media and search platforms
- Design and grow targeted ABM programs to connect meaningfully with decision-makers
- Collaborate with design and content teams for high-converting ad creatives and landing pages
- Orchestrate integrated marketing campaigns around product launches and events
- Run A/B tests and experiments to optimize conversion across ads, landing pages, and emails
- Own growth analytics and campaign performance tracking metrics that matter
- Work hand in hand with sales, customer success, and the rest of the marketing team
Requirements:
- 5–8 years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health
- Hands-on and strategic marketer with deep experience in marketing automation platforms (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce
- Strong understanding of lead generation strategies, conversion optimization and pipeline attribution
- Ability to analyze data and translate insights into actionable strategies
- A self-starter mentality, with strong initiative and a proven ability to thrive in fast-paced, entrepreneurial environments
- Excellent communication, project management, and collaboration skills
- Team player who collaborates seamlessly with Sales, Marketing, Customer Success
- Comfortable in a fast-moving startup environment where scrappiness, speed, and ownership are key
- Bonus: Experience marketing to healthcare providers or enterprise health systems
Benefits:
- Competitive salary and stock options
- 100% individual coverage for Medical, Dental, and Vision insurance
- Unlimited paid time off and 11 national holidays
- Unlimited sick leave
- Paid leave for new parents
- $1,500 to purchase home office equipment
- Full ownership of your time and schedule
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