Growth Marketing Manager
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Job Description
Manager, Growth Marketing leading integrated demand generation programs across digital channels at Patch My PC. Responsible for driving lead generation and optimizing marketing performance.
Responsibilities:
- Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
- Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
- Optimize full-funnel marketing performance from awareness through opportunity creation.
- Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
- Own campaign planning, execution, testing, reporting, and optimization.
- Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
- Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
- Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
- Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
- Ensure accurate campaign attribution and lead tracking.
- Present KPI insights and strategic recommendations to senior leadership.
- Work closely with product marketing, content, revops, sales and customer success stakeholders.
- Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
- Support account-based marketing (ABM) and customer expansion initiatives where applicable.
- Establish operational rigor and performance expectations for the growth marketing team.
- Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
- Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
- Manage and mentor junior growth marketing team members and external agencies.
Requirements:
- 8+ years of experience in B2B SaaS growth marketing, demand generation, or performance marketing.
- 3-5 years of experience managing and developing high-performing marketing teams.
- Proven success managing lead generation programs that drive measurable pipeline and revenue growth.
- Strong experience tracking and managing KPIs including MQLs, SQLs, CAC, CPL, conversion rates, pipeline contribution, and ROI.
- Hands-on experience with Salesforce CRM and marketing automation platforms.
- Experience managing integrated digital marketing campaigns across multiple channels.
Benefits:
- 401k Match: Match 200% of contributions up to the first 5% of salary, resulting in a total potential match of 10%.
- Medical, Dental, and Vision Coverage: Patch My PC covers 99% of premiums for both team members and dependents.
- FSA/HSA.
- Fertility benefits.
- Parental leave.
- Paid-time off (PTO).
- Volunteer leave.
- Charitable donation matching.
- Tuition reimbursement.
- Gym membership reimbursement.
- Internet stipend.
- Pet insurance.
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