Growth Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Growth Marketing Manager focusing on the paid acquisition strategy for Skylight's family-oriented products. Collaborating with the Growth team to optimize marketing spend and creative testing.
Responsibilities:
- Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
- Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
- Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
- Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
- Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
- Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
- Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
- Report key performance insights and make actionable recommendations that improve performance
Requirements:
- 4–7 years in a growth or performance marketing role with hands on experience in Meta and Google Ads
- Experience with briefing creative teams and presenting creative performance data
- Track record of scaling budgets while maintaining profitability and efficiency targets
- Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
- Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality
Benefits:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Excluding November, December, and January)
Similar Jobs
Senior Growth Marketing Manager
Senior Growth Marketing Manager leading B2G demand generation efforts in public sector. Driving marketing strategies and execution for Avolve's electronic plan review solutions.
Senior Manager, Growth Marketing
Senior Manager, Growth Marketing at a fast-growing vertical SaaS company, leading strategies for US clients. Managing teams and client relationships to drive performance and growth across multiple channels.
Head of Growth
Head of Growth for Poland strategically expanding Anduril's business operations and partnerships in the defense sector.
Senior Marketing, Growth Strategist
Senior Marketing & Growth Strategist managing growth for an AI-first startup at team.blue. Leading communication, engagement, and conversion strategies for Hub across multiple SaaS brands.
Growth Lead, Energy
Growth Lead driving expansion of ASI’s footprint in energy sector through strategic growth initiatives. Collaborating with teams to align customer needs with product capabilities while building key relationships.
Growth Marketing Specialist
Growth Marketing Specialist at NoGigiddy running growth experiments and optimizing user acquisition. Focusing on data-driven strategies and collaboration with multiple teams for business impact.
Growth Marketer
Growth Marketer architecting AI-powered GTM infrastructure for Tapcart's eCommerce platform. Driving pipeline growth and collaborating across Marketing, Rev Ops, and Sales teams.
Sales Specialist, Neuro Orthotics
Sales Specialist responsible for driving sales growth of Neuro Orthotic products in the US. Establishing customer relationships and achieving sales objectives in designated regions.
Growth Marketing Manager – Direct Response
Growth Marketing Manager overseeing growth strategies for a pod of clients in the direct response/info marketing division. Leading a cross-functional team to achieve client goals and performance metrics.
Growth Specialist
Starlink Growth Specialist driving consumer subscriber growth in Nebraska for SpaceX. Implementing local strategies to expand Starlink's broadband access and market presence.
Senior Director, Growth & Renewal Marketing
Senior Director leading growth marketing strategies across Business Lines at Alight. Driving enterprise-level growth through performance marketing and data-driven initiatives.
Senior Manager, Enablement and Growth Support
Senior Manager leading high-priority enablement and growth initiatives for Rethink First. Collaborating with Sales, Customer Success, Marketing for effective customer engagement and strategic growth.
Head of Growth
Head of Growth leading aggressive paid media strategy across Meta, Google, and TikTok. Building senior client relationships and developing junior strategists in a fully remote environment.
VP / Director of Segment Growth – Real Estate Investing
Lead the REI segment growth at PropertyRadar, driving revenue and community presence. Transform audience trust into a career-defining segment ownership seat.
Growth Marketing Lead
Growth Marketing Lead at Nabla focused on marketing strategies to attract healthcare professionals. Driving growth efforts in the Mid-Market and Enterprise sectors with data-driven insights.
Fractional Head of Growth
Fractional Head of Growth overseeing marketing strategy for ClerkMinutes, a SaaS platform for local governments. Driving growth to reach $3M ARR while managing the marketing function end-to-end.
Growth Marketing Specialist
Growth Marketing Specialist executing multi-channel campaigns for AchieveIt, managing digital footprint and ensuring events and webinars run flawlessly.
Head of Institutional Growth
Head of Institutional Growth at Whetstone Research, focusing on building institutional relationships and driving growth in digital asset protocols. Leading a small team to engage institutional players.
Senior Growth Analyst
Seeking leadership for Growth-Performance at Méliuz, enhancing strategic products and leading analytics teams. Engage in process organization and cross-team improvements.
Growth Marketing Lead – Acquisition
Growth Marketing Lead overseeing acquisition strategies and driving revenue for an AI-powered legal document platform. Collaborating with cross-functional teams and managing marketing channels effectively.