Growth Marketing Manager
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Job Description
Growth Marketing Manager building FISART’s marketing for company sales and M&A advisory. Developing SEO, content, newsletters, digital assets, PR, and sales enablement.
Responsibilities:
- Build and further develop marketing at FISART
- Develop a clear, actionable marketing strategy together with the Founding Team
- Prioritize target audiences, topics, channels, and formats
- Systematize and expand SEO and GEO efforts related to company sales, succession, valuations, and M&A
- Create German- and English-language content for entrepreneurs, sellers, buyers, and M&A intermediaries
- Develop expert articles, LinkedIn posts, carousels, case studies, analyses, videos, interviews, guides, and content series
- Develop newsletters, email formats, and lead-nurturing initiatives
- Optimize and develop lead magnets and digital assets such as guides, checklists, valuation content, webinars, and educational resources
- Develop an appropriate presence for LinkedIn, Instagram, YouTube, and other platforms
- Write posts and video scripts, develop carousels and short-form content, and repurpose content
- Support FISART’s positioning in business, entrepreneurial, and industry media through structured PR activities
- Develop sales enablement content such as case studies, presentations, market analyses, and email sequences
- Create an editorial and publishing calendar and coordinate its execution
- Analyze relevant KPIs and continuously optimize topics, formats, and resources
- Work closely with the Founding Team and the M&A Team
Requirements:
- Business-fluent German at a minimum C1 level
- Excellent written communication skills and a strong feel for tone, target audiences, and storytelling
- Good English skills for international content and communication with a US audience
- Experience in content marketing, growth marketing, journalism, editorial work, or a comparable field
- Basic understanding of SEO, social media, and data-driven optimization
- Confident and productive use of AI tools such as ChatGPT and Claude
- Interest in business, entrepreneurship, finance, and M&A
- Ability to quickly understand complex topics and explain them clearly
- Strong sense of ownership and a structured way of working in a remote environment
- Willingness to implement ideas independently, measure results, and learn quickly from mistakes
- Experience with newsletter marketing, GEO, LinkedIn, YouTube, PR, performance copywriting, lead nurturing, educational content, webinars, or video editing is helpful but not required
Benefits:
- Full-time position
- Remote work
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