Growth Marketing Specialist

Posted 1hrs ago

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Job Description

Growth Marketing Specialist optimizing account-based marketing, outbound, and automation programs. Helping Skeepers' UGC SaaS platform improve acquisition, conversion, and customer loyalty.

Responsibilities:

  • Develop and manage account-based marketing and outbound programs in partnership with Sales, including audience segmentation, targeting, messaging, sourcing, and campaign execution
  • Research and test new data sources, GTM tools, AI solutions, and automation technologies
  • Build workflows and processes that reduce manual work across prospecting, lead generation, account research, enrichment, and campaign execution
  • Partner with Sales to identify opportunities, understand prospecting challenges, and develop programs supporting pipeline and revenue goals
  • Test approaches to prospect engagement, including personalized outreach, intent signals, buying triggers, and automated campaigns
  • Monitor program performance and continuously optimize targeting, messaging, workflows, and conversion rates
  • Collaborate with global marketing and cross-functional teams to scale successful programs across markets
  • Stay current on emerging AI and automation technologies and identify applications to Skeepers' GTM strategy

Requirements:

  • 3+ years of experience in growth marketing, demand generation, marketing operations, sales operations, or a related field
  • Creative and tech-savvy; excited about experimenting with new tools, AI, automation, and emerging GTM technologies
  • Experience with CRM, sales engagement, marketing automation, data enrichment, or prospecting platforms
  • Strong understanding of B2B marketing and how marketing and sales work together to generate pipeline
  • Highly organized with strong attention to detail and ability to manage multiple programs and priorities
  • Problem-solving ability; able to execute broad objectives independently
  • Curious and willing to test, learn, and iterate
  • Strong communication skills and ability to work cross-functionally with Sales, Marketing, and other teams
  • Bachelor's degree or University Degree preferred
  • Must have valid U.S. work authorization to apply