Growth Marketing Specialist
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Job Description
Growth Marketing Specialist optimizing digital campaigns, partner performance, and marketing analytics for a leading audio entertainment company. Building dashboards, reports, and KPI-driven campaign improvements.
Responsibilities:
- Support execution and optimization of digital marketing campaigns across search, social, display, and affiliate channels
- Perform campaign setup tasks including trafficking, UTM generation, creative updates, and ad-unit QA
- Coordinate with external partners on projections, performance alignment, and campaign deliverables
- Oversee partner spend and pacing across multiple data sources
- Assist with onboarding new partners through media plan coordination, tracking setup, and documentation
- Analyze marketing and performance data and troubleshoot discrepancies
- Support reporting automation and build Tableau or Looker dashboards
- Develop recurring performance reports and ad hoc analyses for stakeholders and leadership
- Provide KPI-aligned optimization recommendations
- Oversee marketing operations processes including purchase orders, invoice reconciliation, and internal workflow submissions
- Support app event and pixel implementation and troubleshoot tracking issues
- Collaborate with legal, privacy, brand, and internal and external stakeholders
- Assist with marketing tests and new initiatives
Requirements:
- 3+ years of experience in digital marketing, marketing operations and analytics, and Google partner management
- Bachelor's degree or equivalent experience in marketing, business, or a related field
- Deep understanding of the Google Ads platform, specifically running app campaigns
- Strong experience with Tableau or Looker for building dashboards, analyzing data, and making KPI-aligned optimization recommendations
- Experience with direct platform execution (Meta, Google Ads) is preferred
- Experience building automated reports is preferred
Benefits:
- W2 employment
- Group medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Retirement Savings Program
- PSL
- 40 hours/week
- Initial 3-month assignment with possibility of extension
- 100% remote work / telecommuting
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