Growth Strategist
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Job Description
Growth Strategist driving new business for Pinnacle Marketing Group’s marketing agency. Managing prospecting, proposals, CRM pipeline, and client relationships.
Responsibilities:
- Generate new leads through outreach, networking, referrals, and digital channels
- Maintain a consistent pipeline of qualified opportunities
- Represent the company at networking events, trade shows, and community gatherings
- Build the agency's presence and reputation in the local business community
- Run discovery calls and presentations to understand client needs and recommend solutions
- Work with the creative team to prepare proposals and scopes of work
- Guide prospects through the sales process to close
- Position retainers and recurring engagements where appropriate
- Manage the sales pipeline in the CRM, ensuring timely follow-ups and accurate reporting
- Log activities, track opportunities, and report on progress against goals
- Coordinate the handoff to the production team after the point of sale
- Build and maintain long-term client relationships through professional communication and follow-up
- Report to leadership on client needs, market trends, and potential opportunities
- Identify opportunities to expand services and deliver added value to clients
- Assess potential clients' business goals and prepare custom marketing proposals
- Implement marketing plans and provide ongoing advice and recommendations
- Stay current on marketing trends, efficiencies, and best practices
- Work with designers and videographers to gather content and graphics
- Set up websites, including domain registration, site settings, site maps, SEO, and Google Analytics traffic reports
- Set up client social media accounts
- Write content for published pieces
- Monitor billing and non-payment status
- Monitor monthly traffic reports and provide improvement recommendations
Requirements:
- Bachelor's degree, or equivalent education and training, in marketing, communications, business, or a related field
- Experience in sales, business development, or account management
- A track record of strong project outcomes and satisfied clients
- Solid understanding of web design, marketing, branding, and digital strategy
- Excellent written and verbal communication skills
- Strong time management and ability to juggle multiple projects at once
- Attention to detail and organizational skills
- Proficiency with CRM and project management tools
- Self-motivated and comfortable working independently in a fast-paced environment
- Proven ability to work within client budgets and deadlines
- Proven ability to understand client goals and anticipate client needs
- Effective project management and collaboration skills
Benefits:
- Flexible work schedule including work from home options
- Health insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401(k)
- PTO
- Paid holidays
- Base salary plus commission
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