Growth Strategy Lead
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Job Description
Growth Strategy Lead at PolicyMe developing go-to-market strategies for insurance products in Canada. Collaborating across teams to ensure profitable growth in new customer segments.
Responsibilities:
- Develop the go-to-market strategy for our newest opportunities – new customer segments, newly launched product lines, and future partner launches.
- Build deep customer and market understanding through primary research: customer conversations, advisor call reviews, funnel data, and competitive pricing analysis.
- Own the go-to-market strategy for new and existing customer segments, determining who we target, how we win, and what drives profitable growth, while partnering with cross-functional teams to bring that strategy to market.
- Define which customer segments we can win profitably, and prioritize where we invest.
- Design and run go-to-market experiments with a dedicated test budget: validate segments, messages, and channels at small scale before we invest at volume.
- Make clear calls on what to scale, iterate, or kill – backed by data.
- Build playbooks from what works so the broader team can run them, then move to the next opportunity.
- Strengthen the positioning and point of view across our highest-performing product line, working closely with our content and paid teams.
- Bring the voice of the customer into how we market – grounded in research, not assumptions.
- Coordinate launch readiness with Product, Sales, and Operations so new products ship with go-to-market behind them.
- Over time, build context on our B2B2C partner programs to support future partner launches.
Requirements:
- 4–6 years in strategy consulting, investment banking, growth/strategy at a high-growth startup, or brand/category management at a top CPG – ideally with some operating experience at a startup or scale-up.
- Exceptional analytical horsepower: you structure ambiguous problems, build the analysis yourself, and turn it into a clear recommendation. A track record of solving hard problems and grinding until they're solved matters more than direct experience in this exact job.
- Strong instinct for customers: you'd rather talk to ten customers than build a model on assumptions – but you can build the model too.
- A doer. You're energized by rolling up your sleeves in a company where there's no one to delegate to.
- AI-native: you use AI daily to research, analyze, and produce faster – and you raise the bar for how a team works with it.
- Comfortable owning a number and being measured against it every quarter.
- Strong communicator who can align executives, channel owners, and product teams behind a direction.
- No insurance experience required – we'll teach you the industry; you bring the curiosity and the work ethic.
Benefits:
- Generous PTO - 20 vacation days
- A comprehensive benefits plan with premiums paid in full by PolicyMe
- Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
- An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
- Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
- Access to stock options based on performance
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