GTM Strategist – New Verticals
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Job Description
GTM Strategist launching new products and verticals for AirOps, an AI-search brand-growth platform. Testing positioning and converting customer insights into scalable sales playbooks.
Responsibilities:
- Turn new product ideas into clear hypotheses for customer testing
- Partner with sales representatives to test positioning, messaging, packaging, and pricing
- Join early customer conversations and sales calls to validate demand and identify resonant messaging
- Identify patterns from customer conversations and share actionable feedback with Product
- Convert successful experiments into repeatable sales motions and guidance for the broader team
- Partner with Product and the GM of New Verticals to refine products and go-to-market approaches
- Clarify customer problems, shape conversations, and test offering positioning
- Build training, talk tracks, playbooks, and processes for selling new products
- Become a subject-matter expert on new products and help reps explain and position them effectively
Requirements:
- 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role
- Experience thriving in 0→1 environments without an existing playbook
- Ability to learn from customers and markets, identify patterns, and turn ambiguous feedback into hypotheses and next steps
- Ability to help reps navigate customer and prospect conversations about undefined products, use cases, and solutions
- Ability to build practical playbooks from successful experiments, recurring questions, and objections
- Systems-thinking mindset to make successful learnings repeatable
- Ability to take direction and drive work forward with minimal oversight
- Founder experience or experience as one of the first GTM hires at an early-stage company
- Experience working with marketing technology or selling to Marketing
- Understanding of SEO and its evolution into AEO in AI search
- Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue
Benefits:
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental Leave
- A fun-loving and (just a bit) nerdy team that loves to move fast!
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