Head of Entertainment GTM
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Job Description
Head of Entertainment GTM at Higgsfield AI developing entertainment market strategies and aligning company initiatives to drive growth. Leading cross-functional efforts to capture market opportunities in technology and entertainment.
Responsibilities:
- Develop and execute Higgsfield's entertainment go-to-market strategy.
- Identify, prioritize, and penetrate key entertainment segments including film, television, streaming, sports, gaming, music, creator economy, and digital media.
- Build executive relationships with decision-makers across studios, broadcasters, production companies, agencies, talent organizations, and major creator businesses.
- Create and execute strategic account plans for marquee entertainment customers.
- Negotiate and close complex commercial partnerships and enterprise agreements.
- Serve as the central owner of entertainment-related revenue initiatives across the company.
- Align activities across Asia-based Growth, B2B, and Business Development teams and U.S.-based commercial teams.
- Create operating cadences, pipeline reviews, forecasting processes, and success metrics.
- Ensure efficient handoffs between growth, partnerships, sales, customer success, and product teams.
- Establish scalable processes for customer acquisition, expansion, and retention.
- Partner closely with Product, Engineering, Research, and Leadership teams to inform roadmap priorities.
- Translate customer feedback into actionable product requirements.
- Identify emerging market opportunities and competitive threats.
- Help define Higgsfield's positioning within the entertainment ecosystem.
- Represent Higgsfield at major industry events, conferences, festivals, and executive forums.
- Develop relationships with key industry influencers and decision-makers.
- Help establish Higgsfield as the leading AI video platform for entertainment organizations.
- Contribute to thought leadership, speaking engagements, and strategic partnerships.
Requirements:
- 10+ years of experience in enterprise sales, partnerships, business development, strategy, or go-to-market leadership
- Significant experience working directly within or selling into the entertainment industry
- Demonstrated success closing large enterprise deals and strategic partnerships
- Experience selling creator technology, media technology, or content production solutions as well as finding bespoke GTM paths at the intersection of technology and entertainment
- Strong understanding of entertainment business models and content production workflows
- Experience at a leading entertainment company, media organization, talent agency, creator platform, consulting firm, private equity firm, venture-backed technology company, or AI company
- Experience leading cross-functional initiatives across multiple teams or regions
- Existing network across studios, streaming services, production companies, agencies, and creator businesses
- Willingness to travel as needed.
Benefits:
- equity
- a comprehensive benefits package
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