Head of GTM
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Job Description
Head of GTM launching an ambient AI and personal productivity startup from zero. Owning acquisition funnels, brand positioning, and scalable go-to-market execution.
Responsibilities:
- Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix
- Develop the brand narrative, voice, and positioning from scratch
- Build and optimize beta acquisition funnels using conversion data to reallocate effort across channels
- Direct and coach individuals involved in GTM and marketing while performing hands-on execution
- Create a comprehensive, repeatable GTM and brand playbook for post-launch scaling
Requirements:
- 10–12+ years of experience
- Proven track record owning end-to-end GTM execution and brand/positioning for a Seed through Series B startup launch
- Demonstrated ability to grow a product from zero awareness and zero brand equity
- Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives
- Comfort with ambiguity and experience as a first/founding GTM hire
- Experience directing and coaching GTM or marketing personnel alongside hands-on execution
- Ability to build repeatable playbooks for post-launch scaling
- Consumer AI or hardware-adjacent startup experience preferred
- Familiarity with community-led or Product-Led Growth models preferred
- Awareness of trust-gap dynamics around the origin of consumer tech products preferred
- Existing operator network or professional following on X/LinkedIn preferred
- Bilingual capabilities preferred
- Understanding of second brain / Personal Knowledge Management personas preferred
- Visa sponsorship is not available for this role
Benefits:
- Equity-meaningful, founding-level position
- Specific compensation package details discussed during the interview process
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