Head of Revenue Marketing
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Job Description
Head of Revenue Marketing driving demand generation for Net at Work, focused on scalable AI-powered pipeline creation. Collaborating across Marketing, Sales, and Revenue Operations to enhance growth strategies.
Responsibilities:
- Manage multi-channel demand generation strategies across digital, events, ABM, partner, and outbound channels
- Leverage AI-driven audience segmentation, intent data, and predictive modeling to improve targeting and conversion
- Orchestrate full-funnel campaigns with product marketing managers using automation and agentic workflows to increase speed, scale, and personalization
- Work closely with the BDR management team to optimize outreach strategies and use AI-assisted insights to drive pipeline progression and efficiency improvements
- Track and report on channel mix success using performance data, CAC efficiency, and AI-based recommendations
- Own funnel performance through SQO (Inquiry → MQL → SQO)
- Deploy AI models and analytics to identify bottlenecks, leakage points, and conversion opportunities in real time
- Utilize agentic tools to autonomously surface insights, recommend actions, and trigger optimizations across the funnel
- Establish standardized funnel definitions, governance, and performance benchmarks
- Work with the Martech, internal agency and product marketing teams to integrate AI tools (predictive scoring, generative content, conversational AI, data enrichment, intent platforms)
- Work with the Martech, internal agency and product marketing teams to deploy agentic workflows that automate campaign execution, lead routing, scoring, and reporting
- Ensure data integrity, unified customer view, and seamless system interoperability
- Define and manage multi-touch attribution models enhanced by AI for more accurate revenue mapping
- Partner with Sales and RevOps to build forecasting models and pipeline coverage frameworks
- Establish shared accountability for pipeline generation and revenue outcomes
- Use predictive analytics to anticipate pipeline gaps and proactively adjust programs
- Participate in executive forecasting cadences with data-backed insights and scenario modeling
- Define models for AI-driven lead scoring, routing, and next-best-action frameworks for in-life clients.
- Optimize in-life engagement through personalization engines and behavior-triggered campaigns
- Continuously refine lead management processes with automation and agent-based orchestration for in-life client base
- Establish a rigorous reporting cadence supported by real-time dashboards and insights including performance alerts
- Enforce SLAs across Marketing, BDR, and Partner channel team with automated monitoring and escalation workflows
- Deliver executive-level performance reporting with clear diagnostics, root-cause analysis, and recommended actions
- Identify and redesign manual, fragmented marketing processes into automated, AI-driven workflows
- Build and deploy agentic systems that can: Execute campaign tasks autonomously, Monitor funnel health and trigger interventions, Recommend budget allocation and channel optimization across channels
- Work with Product Marketing and the Internal Agency to generate and test content variations at scale
- Establish a culture of continuous improvement through AI experimentation and rapid iteration
- Evaluate and pilot emerging AI tools to maintain a competitive advantage in demand generation.
Requirements:
- 8+ years in B2B marketing with deep expertise in demand generation and revenue marketing
- Proven track record of building predictable pipeline engines in SMB and mid-market environments
- Hands-on experience with AI-powered marketing tools (predictive analytics, generative AI, conversational AI, intent platforms)
- Experience using marketing automation and CRM platforms (Marketo, Dynamics, Outreach, etc.)
- Strong understanding of data architecture, attribution modeling, and revenue analytics
- Demonstrated success in driving process transformation through automation and AI
- Familiarity with agentic frameworks, workflow automation tools, and API-based integrations is strongly preferred
- Operates with a revenue-first mindset with accountability to pipeline and revenue outcomes
- Change agent capable of leading AI transformation across marketing teams
- Strong cross-functional collaborator with Sales, RevOps, and Executive Leadership
- Balances strategic vision with hands-on execution and rapid iteration.
Benefits:
- Health and Welfare (Medical, Dental, Vision)
- Accident, Critical Illness, and Hospital Indemnity
- Employee Assistance Program (EAP)
- Life and AD&D Insurance
- Short- and Long-Term Disability Insurance
- Flexible Spending Accounts
- Transportation and Parking Accounts
- Health Savings Accounts (with company contribution)
- Retirement Planning (401k with matching contribution)
- Legal Benefits
- Identity Theft Protection
- Pet Insurance
- Wellness Program Offerings
- Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
- 8 Paid Holidays per year, including 1 floating holiday.
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