Industry Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Industry Marketing Manager managing Seeq’s industry strategy and go-to-market plans. Partnering with teams to ensure industry priorities translate into impactful campaigns and content.
Responsibilities:
- Translate industry strategy into executable go-to-market plans for priority verticals and segments.
- Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry.
- Help shape industry-specific value stories that connect problem → offer → value → impact.
- Support the development of industry plans that align to Seeq’s broader product, whole-offer, and revenue priorities.
- Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning.
- Develop and maintain industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and whole offers to life in the language of the market.
- Partner with Product Marketing to ensure portfolio and product narratives are adapted appropriately for industry audiences.
- Work with Whole Offer Management to ensure offer framing, value articulation, and buyer relevance are clear by industry.
- Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points.
- Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed.
- Partner with Regional Marketing, Partner Marketing, and ABX / Campaign Execution to turn industry priorities into coordinated campaign plans and target-account motions.
- Help define industry campaign themes, content requirements, audience priorities, and field activation needs.
- Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions.
- Support the orchestration of industry plays across digital, field, partner, and account-based channels.
- Contribute to post-campaign and post-launch reviews to improve repeatability and impact.
- Partner with Field Enablement and Readiness to ensure industry narratives are translated into seller-ready messaging, plays, talk tracks, and field materials.
- Support launch readiness by making sure industry-specific content, use cases, FAQs, and enablement inputs are available on time.
- Collaborate with Partner Enablement where industry-specific partner plays or certifications are required.
- Act as a connective layer between strategy teams and execution teams so industry priorities do not get lost in translation.
- Help improve feedback loops from the field, customers, and campaigns back into industry strategy and messaging.
- Monitor industry campaign performance, engagement signals, pipeline contribution, and content effectiveness in partnership with Marketing Analytics and GTM teams.
- Help identify what is working by industry and where messaging, targeting, or activation needs to improve.
- Contribute to quarterly planning, prioritization, and resource-allocation discussions with a clear view of industry opportunity and execution readiness.
- Build stronger operating discipline around industry planning, campaign inputs, and performance review.
- Support the development of repeatable industry playbooks and planning frameworks as the model matures.
Requirements:
- 5+ years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment, with experience in industry marketing, product marketing, solution marketing, or integrated marketing.
- Strong ability to translate market strategy into clear messaging, campaigns, and commercial plans.
- Experience working across multiple stakeholders, including product, sales, marketing, and customer-facing teams.
- Strong writing and communication skills, with the ability to create clear narratives, industry stories, and market-facing messaging.
- Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies.
- Strong judgment, organizational discipline, and ability to connect strategy to execution.
- Preferred: Experience in one or more of Seeq’s priority industries, such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex vertical markets.
- Preferred: Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution.
- Preferred: Familiarity with whole-offer marketing, solution marketing, or portfolio-level commercialization.
- Preferred: Comfort working in AI-enabled marketing environments, including workflow automation, structured content, and reusable GTM systems.
- Preferred: Experience supporting technical, enterprise, or operational buyer audiences.
Benefits:
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we've analyzed the data, so we know it's true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
Similar Jobs
Marketing Strategy Intern, Fall 2026
Marketing Strategy Intern supporting Active Minds' mission of changing the culture around mental health through strategic marketing initiatives. Collaborating with the Marketing team to analyze metrics and drive impactful campaigns.
Campaign Marketing Specialist
Marketing campaign specialist at Veeam Software driving demand for SaaS products through global marketing programs. Managing tactics including digital advertising, PPC, SEO, and email marketing.
Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions
Senior Director leading US healthcare professional marketing strategy for Obesity at Amgen. Overseeing personal promotion, omnichannel engagement, and team management for marketing efforts.
Senior Marketing Manager
Senior Marketing Manager leading marketing strategies for AIBC in cryptocurrency and tech innovation fields. Responsible for executing campaigns and building strategic partnerships to enhance brand visibility.
Supervisor de Trade Marketing
Supervisor de Trade Marketing driving category growth by analyzing market potentials and collaborating with key customers in Venezuela. Leading Category Management projects and supporting sales teams with actionable strategies.
Global Marketing Communication Manager
Global Marketing Communications Manager at Solventum developing healthcare marketing strategies and coordinating global agency partnerships. Focused on impactful communication and brand integrity in healthcare.
Director, Market Access Marketing
Director of Market Access Marketing overseeing strategy and resources for Market Access. Leading efforts to optimize product positioning and patient access across key markets with a focus on diverse collaboration.
International Omnichannel Marketing Specialist
International Omnichannel Marketing Specialist leading marketing initiatives for Pelvic Health business. Supporting integrated campaigns across digital and non-digital channels with global collaboration.
Customer Marketing Manager
Customer Marketing Manager at Gaggle managing customer programs to drive retention and expansion revenue. Developing campaigns, content, and community strategies while collaborating with cross-functional teams.
Senior Regional & Partner Marketing Manager
Looking for an entrepreneurial marketing leader managing field and partner marketing in LATAM. Own the regional strategy building marketing programs and partnerships.
Senior Media Buyer
Senior Media Buyer managing and optimizing digital marketing campaigns for Taager's growth in Tunisia. Collaborating with cross-functional teams while analyzing performance metrics.
Creative Marketing Specialist – RnD
Creative Marketing Specialist for Headway Inc., innovating marketing strategies and engaging in data-driven user research. Collaborate across a cross-functional team to drive impactful educational products.
Marketing Representative – Healthcare
Medical Marketing & Patient Coordination Specialist facilitating patient scheduling and coordinating with attorneys for a medical practice. Requires prior medical office experience and strong communication skills.
Marketing Coordinator – Campaigns, Performance
Marketing Coordinator executing digital marketing campaigns for TECHNATION's Career Ready Program. Aiming to increase visibility, engagement, and participation through targeted initiatives.
Coordinateur(trice) Ventes et Marketing
Lead sales and marketing coordination at Unicorne, enhancing cloud project delivery. Integrating HubSpot management and driving client relations in a remote setting.
Senior Manager, Global Marketing – Tuberculosis & Infectious Disease
Senior Manager leading global marketing strategies for Tuberculosis and Infectious Diseases. Overseeing product launches and integrated campaigns in diverse global markets.
Senior Marketing Manager
Senior Marketing Manager defining and executing marketing strategy for YipitData's investor business. Driving awareness, engagement, and revenue growth through demand generation and customer marketing.
Senior Marketing Specialist
Managing marketing projects and developing materials for Crump's business units. Developing marketing plans and strategies while ensuring effective project management and compliance with branding.
Manager, Trade Marketing
Trade Marketing Manager driving brand activations across events and retail for Anheuser-Busch. Responsible for developing plans and executing marketing strategies to enhance brand visibility and sales growth.
Industry Marketing Lead – Franchises
Industry Marketing Lead driving franchise growth for Pilot through demand generation and strategic marketing initiatives. Collaborating with teams to create industry-specific programs and content.