Insights Analyst
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Insights Analyst transforming web, journey, and survey data into actionable content marketing recommendations. Helping Knotch’s enterprise clients optimize performance through analytics and test-and-learn plans.
Responsibilities:
- Master the Knotch One platform and transform complex data into compelling, actionable insights
- Analyze web analytics, journey analytics, and survey data, including qualitative and quantitative information
- Uncover meaningful patterns and insights behind the numbers
- Translate technical findings into clear recommendations aligned with client business goals
- Develop test-and-learn plans to optimize clients’ content and marketing strategies
- Collaborate with account teams to tailor reports, insights, and recommendations to client objectives
- Support client needs by communicating findings and answering technical questions
- Maintain data cleanliness, accuracy, and statistical validity
- Investigate data anomalies and uncover the reasons behind results
- Create dashboards, reports, and presentations that make complex data accessible
- Work within a Knotch Pod alongside an Account Director, Director of Client Outcomes, Customer Ops Specialist, and Analyst
- Help enterprise clients turn data into decisions and improve content and marketing performance
Requirements:
- 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments
- Prior startup or growth-stage company experience working in fast-paced, agile environments
- SaaS platform experience understanding subscription business models and recurring customer relationships
- Required Google Analytics and Adobe Analytics; deep expertise with at least one, proficiency with both preferred
- Experience with data visualization tools like Tableau or Power BI
- Excel/Google Sheets mastery for data manipulation, analysis, and quality control
- SEO knowledge to interpret organic search performance and content discoverability metrics
- Experience with data analytics platforms such as Optimizely, Contentsquare, or Amplitude
- SQL for advanced data querying and analysis
- AI experience utilizing AI to code or create analysis
- Knowledge of GEO (Generative Engine Optimization)
- Data science methodologies
- A/B testing and UX design/testing experience
- Ability to translate data points into a cohesive story
- Experimental rigor and data cleanliness
- Precision and attention to detail
- Time management skills to juggle multiple client projects simultaneously
- Presentation ability and data storytelling
- Proactive attitude and collaborative mindset
- Curiosity and ability to understand the “why” behind data
- Commercial awareness connecting insights to business outcomes and revenue
- Strategic ability and foresight
- Degree in Data Science, Statistics, Business Analytics, or Marketing (or equivalent experience) is nice to have, but not mandatory
- Multiple analytics platform certifications are nice to have
- Eastern Time Zone location preferred
Benefits:
- Comprehensive medical, dental, and vision insurance eligibility
- 401(k) plan
- Unlimited PTO
- 10+ company-paid holidays
- A daily company-wide break
- Fully remote work
- Work from anywhere in the U.S. or Canada
- Eastern time zone preferred
Similar Jobs
Senior ServiceNow Business Analyst
Senior ServiceNow Business Analyst leading requirements, backlog quality, and process design for federal agency ServiceNow programs. Mentoring delivery teams and guiding secure, compliant solutions.
Project Manager/Business Analyst
Project Manager/Business Analyst guiding IT and enterprise projects for Mygrant Glass, a U.S. wholesale automotive glass distributor. Managing requirements, timelines, stakeholders, and process transformation.
Business Analyst
Business Analyst translating business needs into Agile requirements and technology solutions for a wholesale financial services provider serving credit unions. Facilitating discovery, backlog refinement, and software delivery.
Senior ServiceNow Business Analyst
Senior ServiceNow Business Analyst leading requirements, backlog governance, and process design for Improvix Technologies’ secure federal ServiceNow programs. Fully remote within the U.S.
Business Analyst – Contract
Business Analyst supporting MSQ DX’s healthcare forecasting product line. Managing requirements, backlogs, methodology translation, and AI-enabled decision workflows.
Business Systems Analyst II – Partner Integration/Relations
Business Systems Analyst integrating Paylocity’s cloud HR and payroll platform with vendors and clients. Defining requirements, troubleshooting APIs, and managing integration projects.
Business Process Analyst
Business Process Analyst supporting GDIT’s Defense Manpower data systems. Gathering requirements, testing applications, and maintaining SDLC documentation remotely.
SAP Business Analyst
SAP Business Analyst configuring SAP PM solutions for utilities-sector projects. Designing solutions, supporting production, and integrating SAP with non-SAP applications remotely in the USA.
Business Analyst
Business Analyst supporting Department of Veterans Affairs loan-guaranty technology modernization. Translating business needs into requirements, user stories, data flows, and decommissioning plans.
Fraud Risk Management Analyst I
Fraud analyst reviewing alerts and investigating cases for Pathward, a financial empowerment company. Mitigating card fraud and escalating suspicious activity across banking products.
Business Systems Analyst – Amazon Connect Contact Center
Business Systems Analyst supporting Amazon Connect contact-center transformation and IVR modernization. Translating business needs into requirements, workflows, and delivery artifacts for Brillio’s Fortune 1000 clients.
Management Analyst
Management Analyst improving business processes, data quality, and reporting for Mano Lani LLC. Supporting project teams with analysis, documentation, and operational improvements.
Senior Management Analyst
Senior Management Analyst improving data management, real property information, and business processes for Mano Lani LLC. Developing documentation, validating data, and advising client stakeholders.
Business Analyst, Provider
Business Analyst improving provider data quality for Gainwell’s healthcare technology clients. Gathering requirements, supporting IT projects, and validating technical solutions.
IT Business Analyst – Payments, Banking
IT Business Analyst analyzing payments and banking requirements. Using SQL, AI tools, UAT, and functional documentation to support technical solutions.
Customer Business Analyst
Customer Business Analyst improving AI-powered insurance workflows at Cytora, an Applied Systems company reshaping insurance connectivity and decisions. Translating client needs into requirements, reporting, and tested solutions.
Business Analyst – Capital Markets Front Office
Business Analyst Capital Markets chez Talan, intervenant sur les projets IT Front Office des banques d’investissement. Lancement de produits, modèles de pricing et coordination de projets.
Senior Business Analyst
Senior Business Analyst translating clinical research needs into software requirements at 3Pillar, an AI transformation partner. Facilitating Agile delivery, UAT, and stakeholder collaboration for healthcare platforms.
Senior Business Analyst
Senior Business Analyst bridging healthcare stakeholders and technical teams for Salesforce and Athenahealth products. Improving patient treatment access and accelerating healthcare insurance approvals.
Senior Business Analyst
Business Analyst designing business and functional solutions for European Commission digital transformation services. Supporting Agile delivery, UAT, process optimisation, and stakeholder alignment.