Integrated Marketing Manager
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Job Description
Integrated Marketing Manager developing marketing strategies and overseeing campaigns at Lightspeed DMS. Collaborating with teams to drive awareness, engagement and credibility within the industry.
Responsibilities:
- Support the planning, coordination, and execution of integrated marketing initiatives across digital, content, campaign, event, PR, trade media, product marketing, and prospect-focused programs. Manage day-to-day execution of integrated campaigns and communications, helping ensure projects move efficiently from kickoff through launch and follow-up.
- Orchestrate a high-velocity content engine - leveraging AI content tools (e.g., Jasper, Writer, or similar platforms) to scale personalized asset production across channels, while maintaining brand quality and editorial standards.
- Build and manage project timelines, workbacks, deliverables, and stakeholder communication to ensure marketing and communications initiatives are completed on schedule and aligned to business priorities.
- Coordinate and ensure execution of social media as part of integrated campaigns and content distribution.
- Actively create and contribute to high-quality marketing content, including writing, editing, shaping messaging, and supporting the layout and design of flyers, graphics, presentations, and social video assets.
- Coordinate cross-functional efforts with Product, Sales, leadership, Tech Support, and subject matter experts to support launches, campaigns, market messaging, and strategic communications initiatives.
- Develop and manage prospect-facing content and collateral for digital and print, including blogs, case studies, landing pages, product sheets, presentations, sales materials, trade content, campaign assets, and promotional materials.
- Support product marketing and go-to-market initiatives through coordinated campaign execution, asset development, messaging alignment, and launch support.
- Maintain and help manage content and campaign calendars to align messaging across platforms, teams, and priorities.
- Monitor real-time pipeline attribution and campaign performance via AI analytics agents, replacing manual monthly reporting cycles with ongoing, data-driven insight generation.
- Feed Sales AI agents with campaign intent data and engagement signals (e.g., via Gong or similar tools) to enable automated, timely follow-ups on high-intent prospects.
- Own and manage customer advocacy workflows, with a goal of producing 2–3 customer testimonials each quarter in written, video, or other approved formats that can be used across campaigns, the website, sales enablement, social media, PR, and trade channels.
- Support marketing programs tied to lead generation, brand awareness, and prospect engagement.
- Monitor campaign and communications performance, track results, and provide reporting and recommendations based on insights.
- Help identify opportunities to improve process, execution, messaging effectiveness, content performance, and campaign results.
- Maintain consistency of messaging, creative direction, and brand presentation across projects and platforms.
- Support broader company-wide strategic communications initiatives as needed.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.
- 6–10+ years of experience in marketing, integrated marketing, communications, campaign management, content marketing, public relations, project management, or a related B2B role.
- Proven experience managing cross-functional marketing or communications projects from planning through execution.
- Strong understanding of integrated marketing and how digital, content, campaigns, email, web, events, public relations, trade communications, social media, and sales enablement work together.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong project management skills, including planning, prioritization, deadline management, stakeholder coordination, approvals, and follow-through.
- Strong writing, editing, and communication skills, with the ability to create effective marketing and communications content across formats.
- Experience developing messaging and content for prospect-facing campaigns, product marketing, lead generation, or market awareness initiatives.
- Experience working with content management systems, CRM platforms, webpage analytics, and other marketing technologies.
- Familiarity with SEO/SEM, website performance, email campaigns, social media, and marketing analytics tools such as Google Analytics.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent collaboration and teamwork skills across marketing, sales, and leadership teams.
- Strong organization, time management, and prioritization abilities.
- Comfortable operating in a fast-moving environment with shifting priorities.
- Strategic mindset with the ability to connect business priorities to effective execution, while working within direction set by leadership.
- Detail-oriented, proactive, and able to balance creative contribution with disciplined execution.
Benefits:
- Pay transparency
- Fostering an open and honest work environment
- Opportunities for career growth
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