Integrated Marketing Specialist
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Job Description
Integrated Marketing Specialist optimizing TV, streaming, radio, and podcast campaigns for GoodRx, the U.S. prescription savings marketplace. Supporting integrated healthcare marketing campaigns, budgets, reporting, and launches.
Responsibilities:
- Support day-to-day operations across the broad reach function and integrated marketing
- Collaborate with paid media, PR, BI, data, and finance teams
- Build relationships with external agency partners
- Analyze broad reach channel performance and provide findings, recommendations, and optimizations to meet KPI goals
- Support digital marketing performance monitoring and reporting
- Build UTMs, C-tracking, and QR codes for integrated marketing campaigns and cross-functional initiatives
- Manage invoicing, pacing, and budgets across Broad Reach marketing channels
- Develop presentations and conduct competitive analysis
- Communicate performance recaps and insights to the broader marketing organization
- Support integrated campaign planning, taxonomy, launch preparation, execution, and reporting across Core Conditions, Pets, and Subscription campaigns
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field or the equivalent in related experience
- 2+ years of experience in performance marketing, ad agency or similar
- Familiarity with broad reach mediums such as streaming video (OTT/CTV, OLV), streaming audio, linear TV, terrestrial radio and podcasts media planning and execution
- Understanding of performance marketing and ability to work toward revenue and efficiency goals
- Skills in Microsoft Office and/or Google Suite
- Strong analytical and quantitative skills
- Strong written, verbal communication, collaboration and presentation skills
- Responsibility for reviewing and complying with Company safety and security policies and procedures
- Vigilance and observation of potential security threats, including phishing attempts
- Proactive communication with the Security Team about security concerns
Benefits:
- Annual cash bonuses or commission
- Annual equity grants for most positions
- Medical, dental, and vision insurance
- 401(k) with a company match
- Employee Stock Purchase Plan (ESPP)
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
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