Lead Email Developer
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Job Description
Lead Email Developer building and QAing personalized email and SMS campaigns for Neighborly’s home-services brands. Directing contractor developers and setting scalable campaign standards.
Responsibilities:
- Build, QA, and deploy email and SMS campaigns, including HTML/CSS templates, Liquid personalization, dynamic content, triggered journeys, audience logic, and suppression rules
- Lead and direct a team of contractor developers by onboarding contractors, assigning and prioritizing work, managing capacity and turnaround times, and providing feedback
- Review contractor code and campaign builds before launch as the final technical checkpoint for rendering, logic, links, personalization, and deployment readiness
- Establish and improve build standards, QA checklists, documentation, reusable templates, modular components, and scalable frameworks
- Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors
- Validate data and technical dependencies and mitigate launch risks
- Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, and data governance standards
- Serve as the primary escalation point for technical issues and drive root-cause resolution
- Partner with leadership on contractor resourcing, skill needs, capacity forecasts, and vendor performance
Requirements:
- Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be considered
- 5+ years of hands-on experience developing email and SMS campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, or similar systems
- Advanced technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, reusable templates, and email rendering best practices across clients and devices
- Strong working knowledge of campaign execution, including segmentation, personalization, triggered journeys, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness
- Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, and preference management
- Experience leading, mentoring, or directing other developers, whether employees, contractors, or agency partners, including code review, work prioritization, and quality control
- Proven ability to troubleshoot technical campaign issues, find root causes, document decisions, and communicate risks clearly to technical and non-technical stakeholders
- Experience managing campaign throughput, production calendars, QA cycles, and competing priorities in a fast-paced environment
- Strong understanding of email and SMS compliance and deliverability, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation
- Ability to translate business requirements into technical campaign requirements, identify missing inputs, and document dependencies
- Full-time availability Monday–Friday, 8:00 AM–5:00 PM CT
- Ability to perform the stated physical requirements, including lifting and moving items weighing up to 25 pounds
Benefits:
- Comprehensive benefits offerings available through Neighborly
- Equity and bonus opportunities
- Hybrid work model approved for fully remote
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