Lead Product Manager, Platform – GEO Reporting
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Job Description
Lead Product Manager responsible for GEO Reporting product strategy and feature development at Stacker. Collaborating with cross-functional teams and analyzing client insights in the SEO and AI space.
Responsibilities:
- Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.
- Drive feature development from concept to launch: Write clear PRDs and user stories, prioritize initiatives, and partner with engineering and design teams through development, QA, and release.
- Build meaningful AI visibility reporting: Define the methodologies, metrics, visualizations, and client narratives that help brands understand performance within AI search ecosystems.
- Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences, support case studies, and shape educational content.
- Lead client-informed product discovery: Monitor feedback trends, run beta programs, and synthesize client use cases to identify opportunities, friction points, and roadmap priorities.
- Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments.
- Monitor the evolving SEO and GEO landscape: Track industry trends, competitive tooling, and changes in AI-driven discovery to inform strategic product direction and investment opportunities.
- Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts to stay ahead of emerging themes and feature opportunities.
Requirements:
- 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology.
- Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.
- Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms.
- Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO.
- Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams.
- Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights.
- Excellent written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams.
Benefits:
- Equity Program
- Unlimited PTO
- 100% Remote
- 3 Months Paid Parental Leave
- 401(k) Match
- Full Health & Dental Coverage
- Life Insurance & Short-Term Disability
- Team Culture, Events & Retreats
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