Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager driving self-service onboarding, adoption, and retention programs. Using in-app, email, data, and AI strategies for Sprout Social’s social intelligence platform.
Responsibilities:
- Develop strategy and create and optimize self-service customer lifecycle programs
- Identify milestones, messages, and experiences that drive onboarding success, product adoption, and account retention
- Build and operate in-app customer lifecycle strategy with cross-functional partners
- Launch relevant communications programmatically and iterate approaches as the product evolves
- Oversee project management for self-service email and in-app lifecycle programs
- Set timelines, deliverables, and resourcing across teams
- Research, experiment with, and implement AI tools and approaches
- Analyze program performance and customer engagement
- Share insights with stakeholders and make data-driven adjustments
- Collaborate with Product, Customer Success, Product Marketing, Product Operations, Brand Creative, and Marketing Operations
- Lead execution of new self-service lifecycle programs
- Present program reporting and insights and suggest improvements
- Contribute to quarterly and annual planning and communicate lifecycle initiative impact
Requirements:
- 6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles
- 3+ years of experience creating or supporting B2B product adoption or customer education programs
- Proven track record developing and executing cross-functional projects with customer-facing deliverables from ideation through reporting outcomes and future iteration planning
- Demonstrable expertise in standalone and evergreen marketing campaigns delivering product adoption outcomes
- Preferred: 3–5 years owning in-app communications or digital adoption strategy
- Preferred: Ability to collaborate with Product teams, translate technical roadmap language into adoption strategy, and influence without authority
- Preferred: Data-driven experimentation and test design
- Preferred: Ability to prioritize high-impact work and drive alignment across teams
- Preferred: Familiarity with social media marketing and the social media marketing technology landscape
- Preferred: User-level familiarity with Salesforce, Customer.io, Pendo, Gainsight, Claude, or Gemini
Benefits:
- Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents
- Full, free access to Modern Health, including coaching, therapy sessions, and digital wellness resources
- 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match)
- 100% employer-paid Life and Disability insurance
- Flexible PTO policy and company-wide Rest & Recharge days
- Up to 16 weeks of paid parental leave
- $1,000 USD annual Lifestyle Spending Account
- One-time $550 USD home office setup stipend
- Monthly $50 USD internet stipend
- 16 hours of paid volunteer time annually
- $100 annual charitable donation match
- Pre-tax commuter benefits
- Subsidized child/eldercare through Care.com
- Discounted pet insurance through Figo
- No-cost personalized financial wellness support through Your Money Line
- Flexible work location where available
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